CEO Fritz Henderson says the automaker has no plans to change its name. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/23/2009 Keys: Marketing, brands, new product development, management Link: http://money.cnn.com Questions for discussion: Does this interview with Fritz Henderson suggest to you that GM management will be changing the… Read more »
Posts Tagged: brands
NBA Pushes Recording of Finals through TiVo Ads
The National Basketball Association this week will become the first professional sports league to market itself through TiVo’s interactive ad platform as it urges viewers to record — and hopefully watch — the finals between the Los Angeles Lakers and the Orlando Magic. Source: Clickz.com Date: 6/05/2009 Keys: Marketing, brands, internet technology Link: http://www.clickz.com/3633995 Questions… Read more »
Microsoft Unveils Bing, New Search Brand
Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing. Source: Clickz.com Date: 5/28/2009 Keys: Marketing, brands, internet technology Link: http://www.clickz.com/3633901 Questions for discussion: Take a look at the website referred to in the article for more information about Bling. Do you think Bling will do well against… Read more »
GM slashes dealerships by 40%
The automaker plans to cut its dealer network to 3,600 by next year. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney Reports – video report Date: 5/15/2009 Keys: Marketing, distribution, brands Link: http://money.cnn.com/ Questions for discussion: Do you agree that the existing dealership networks at GM and Chrysler had grown too large? How do… Read more »
Chrysler then and now
The automaker’s long history does include prior troubled times. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney Reports – video report Date: 5/01/2009 Keys: Marketing, brands, finance, management Link: http://money.cnn.com/video/news/2009/05/01/news.050109.chryslerthen.cnnmoney/ Questions for discussion: Do you think Chrysler will rebound this time? Explain your answer. Will the alliance with Fiat be positive or negative for… Read more »
Goodbye Trans AM
GM is preparing to ‘kill off’ its Pontiac brand as the carmaker searches for viability. Embedded video from &lt;a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”&gt;CNNMoney.com Video&lt;/a&gt; Source: CNNMoney Reports – video report Date: 4/24/2009 Keys: Marketing, positioning, brands, operations management Link: http://money.cnn.com/video/news/2009/04/24/news-gm-pontiac-042409.cnnmoney/ Questions for discussion: Do you agree with the explanations offered for shutting down the Pontiac brand name?… Read more »
