Surfer’s calendar site gives back

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description: Custom calendar site CalendarLink.org raises funds and spreads awareness for the California Surf Life Saving Association. Source:  CNNMoney.com – video report Date: 12/22/2010 Link:  http://money.cnn.com/video/news/2010/12/22/n_cc_tides_of_giving.cnnmoney/ Questions for discussion:  How is this business socially responsible? Who are the target customers? What makes this business service unique? Describe the product strategy and how the Internet allows… Read more »

Long road from Wall St. to jeweler

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Description: A laid off banker now designs jewelry after having a difficult time getting a job retraining grant. Source:  CNNMoney.com – video report Date: 12/16/2010 Link:  http://money.cnn.com/video/news/2010/12/15/n_job_retraining_jewelry.cnnmoney/ Questions for discussion:  What are the arguments for and against training for another career after losing one’s job? Do you think the person profiled in this report made… Read more »

Seattle stadiums greener than grass

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description: Qwest Field and the ShoWare Center are two of the most energy efficient stadiums in sports. See how they do it. Source:  CNNMoney.com – video report Date: 12/03/2010 Link: http://money.cnn.com/video/news/2010/12/02/n_green_seattle_sports.cnnmoney/ Questions for discussion:  Is the effort to “go green” paying these businesses back more than the money saved in operating expenses? Why is this… Read more »

Pirate Bay appeal falls on deaf ears

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: In another blow to online file-sharing, a Swedish appeals court upheld on Friday the copyright convictions of three of the four founders of The Pirate Bay–perhaps the world’s most well-known and notorious file-sharing Web site. Source: CNET.com   Date: 11/26/2010 Link: http://news.cnet.com/8301-1023_3-20023915-93.html Questions for discussion:  What are the legal and ethical issues surrounding file-sharing?… Read more »

Israeli Biotechs Find Partners in Ohio

Posted by & filed under Part 1 Business in a Global Environment.

Description: Government incentives and an Ohio venture capital fund focused on Israel have drawn Israeli entrepreneurs to a state with top research clinics and a flourishing health-care industry. Source:  Businessweek.com Date: 11/18/2010 Link: http://www.businessweek.com/smallbiz/content/nov2010/sb20101117_584843.htm?chan=smallbiz_special+report+–+focus+on+entrepreneurs+november+2010_special+report+–+focus+on+entrepreneurs+november+2010 Questions for discussion: What are the reasons motivating these parties to collaborate in this effort? What are the basic benefits for… Read more »

Start a small biz with $500

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Tweezerman founder Dal LaMagna says his company grew by being frugal with money and keeping stakeholders interests at heart. Source: CNNMoney.com – video report   Date: 11/11/2010 Link: http://money.cnn.com/video/smallbusiness/2010/11/11/sbiz_tweezerman_dal_lamagna_500_dollars.cnnmoney/ Questions for discussion:  Explain the global success of this game? What does its success suggest about consumer behavior? What need does this product satisfy for… Read more »

A Pistachio Farmer, Pom Wonderful, and the FTC

Posted by & filed under Part 1 Business in a Global Environment.

Description: California philanthropists Lynda and Stewart Resnick own a pistachio empire twice the size of Sacramento. Now they’re facing lawsuits over water control and the health claims of Pom Wonderful. Source:  Businessweek.com Date: 11/11/2010 Link: http://www.businessweek.com/magazine/content/10_47/b4204068352545.htm Questions for discussion: Summarize the business, legal, and moral issues in this report? Who do you side with in… Read more »

75 years later, Monopoly rolls on

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Description: A special look inside the Monopoly factory as the legendary board game celebrates its 75th anniversary.  Source: CNNMoney.com – video report   Date: 11/05/2010 Link: http://money.cnn.com/video/news/2010/11/05/n_monopoly_birthday_factory.cnnmoney/ Questions for discussion:  Explain the global success of Monopoly? What does its success suggest about consumer behavior? What need does this product satisfy for consumers? How do you… Read more »

Chasing Pirates: Inside Microsoft’s War Room

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  AS the sun rose over the mountains circling Los Reyes, a town in the Mexican state of Michoacán, one morning in March 2009, a caravan of more than 300 heavily armed law enforcement agents set out on a raid. Source: NYTimes.com   Date: 11/06/2010 Link: http://www.nytimes.com/2010/11/07/technology/07piracy.html?ref=business Questions for discussion: Summarize how Microsoft deals with… Read more »

Bitten by a billion dollar industry

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Stephen Woolley, producer of “Interview with a Vampire,” talks about why we love horror, the supernatural and vampires. Source: CNNMoney.com – video report   Date: 10/29/2010 Link: http://money.cnn.com/video/news/2010/10/29/n_vampires_halloween.cnnmoney/ Questions for discussion:  Explain the global success of this genre of film and publishing business. Do you agree with the analysis presented in the video? What… Read more »