CEO Scott Griffith says the car rental company plans to grow its customer base and become a billion-dollar company. Source: CNNMoney – video report   Date: 8/26/2009 Keys: Marketing, buyer behavior, small business Link: http://money.cnn.com/video/technology/2009/08/26/f_tt_zipcar_ceo_griffith.fortune/ Questions for discussion: Who is the target customer for Zipcar? What are the firm’s competitive advantages over alternative customer choices?… Read more »