Dell plans first U.S. smartphone with AT&T: source

Posted by & filed under Part 4: Marketing Management.

Description: Dell Inc plans to launch a smartphone with Google’s Android mobile software on carrier AT&T’s network, a source said, marking the PC maker’s first foray into a cut-throat U.S. cellphone arena. Source: Reuters.com Date: 10/08/2009 Keys: Competing in world markets (p100), Marketing (p387) Link:  http://www.reuters.com/article/newsOne/idUSTRE5965IP20091008 Questions for discussion: Who is the target market for… Read more »