Description: In this new series, I’ll be interviewing top CEOs about how they lead day-to-day. Andi Owen, who took over as CEO of furniture maker Herman Miller in August 2018, shared some candid insights about what she has learned in her new role, and why her comfort zone is a steep learning curve. Source: LinkedIn.com Date: Mar 18,… Read more »
Posts Tagged: Competing in World Markets (p104)
The 10 Unique Soft Skills Employers Desire in New Hires
Description: Companies have a hard time finding candidates with communication skills, a positive attitude and the ability to work on a team. Source: Entrepreneur.com Date: Mar 18, 2019 Link: https://www.entrepreneur.com/slideshow/299944?utm_source=newsletter&utm_medium=email Questions for discussion: Do you think these skills are commonly found amongst good performing employees? How can HRM cultivate these skills while employees work?
Podcast | Does Less TV Mean Less Brand Engagement?
Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video. Source: eMarketer.com – podcast Date: Mar 19, 2019 Link: https://www.emarketer.com/content/podcast-does-less-tv-mean-less-brand-engagement?ecid=NL1001 Questions for discussion: Summarize the key points Paul Verna argues in this podcast?… Read more »
Modern Monetary Theory explained by Stephanie Kelton
Description: Modern Monetary Theory (MMT) is gaining traction in American politics, energizing the progressive left and roiling deficit hawks. Stephanie Kelton, who advised Bernie Sanders’ 2016 presidential campaign, explains the basics. Source: CNBC.com – video report Date: Mar 08, 2019 Link: https://www.cnbc.com/video/2019/03/01/stephanie-kelton-explains-modern-monetary-theory.html Questions for discussion: Summarize the key points that explain the theory and the… Read more »
New York’s super mall at Hudson Yards is open at last — and it’s not getting rave reviews
Description: It’s being called the largest private real-estate development in the history of the United States: Hudson Yards, a collection of shopping centers, restaurants, apartments and office buildings on Manhattan’s west side. Source: MarketWatch.com Date: Mar 16, 2019 Link: https://www.marketwatch.com/story/new-yorks-super-mall-hudson-yards-opens-this-weekend-and-here-are-the-reviews-so-far-2019-03-15?mod=mw_theo_homepage Questions for discussion: Why is this development concept controversial? Who are the likely target customers?… Read more »
US Esports Ad Revenues Will Grow 25% in 2019
Description: Will cross $200 million by 2020 Source: eMarketer.com Date: Mar 13, 2019 Link: https://www.emarketer.com/content/us-esports-ad-revenues-will-grow-25-in-2019?ecid=NL1001 Questions for discussion: What is happening in this area of entertainment? Besides advertising, what else is driving revenue growth in this industry?
Here’s how much you’d have to pay people to deactivate Facebook for a month
Description: A study released in January found out how much people would need to be paid to deactivate their Facebook accounts for four weeks: “The median valuation was around $100 dollars a month,” Stanford economics professor, Matthew Gentzkow, who co-authored the study told Recode. Source: CNBC.com Date: Mar 01, 2019 Link: https://www.cnbc.com/2019/03/01/stanford-nyu-study-what-youd-have-to-pay-people-to-get-off-facebook.html Questions for discussion: What does the article… Read more »
Fewer than 10% of US Marketers Think Their Company’s Attribution Knowledge Is Excellent
Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices. Source: eMarketer.com Date: Mar 01, 2019 Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001 Questions for discussion: What is the problem facing managers, according to this research? What are the… Read more »
OPINION: Finance course should be required
Description: Although many students may sulk at requiring additional classes, a finance class will create beneficial knowledge for the next generation of career-oriented adults. Source: KSUSentinel.com Date: Mar 04, 2019 Link: http://ksusentinel.com/2019/03/04/opinion-finance-course-should-be-required/ Questions for discussion: What are the primary arguments for making a course mandatory? Do you think it would help solve personal financial problems… Read more »
How work friendships can help—and hurt—your career
Description: Do you have a work bestie? It can be good for your career and your overall well-being, according to a new study by LinkedIn. Source: Yahoo.Finance.com – video report Date: Feb 26, 2019 Link: https://finance.yahoo.com/news/how-work-friendships-can-helpand-hurtyour-career-173701272.html Questions for discussion: Summarize what the report says about relationships and their affect on career development? What do you think about… Read more »