Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. Source: eMarketer.com Date: Feb 25, 2019 Link: https://www.emarketer.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid=NL1001 Questions for discussion: Summarize the key points… Read more »
Posts Tagged: Competing in World Markets (p104)
Opinion: How the Upper Middle Class Is Really Doing
Description: Is it more similar to the top 1 percent or the working class? Source: NYTimes.com Date: Feb 24, 2019 Link: https://www.nytimes.com/2019/02/24/opinion/income-inequality-upper-middle-class.html?fbclid=IwAR2FSM1zNTrM5USXVZCPKjRW5w4RVA1kI5nOlNE43OrLfLkUmAV74SxxEdM Questions for discussion: What does the research data say about the distribution of wealth since 1980? How much do you think real estate and the stock market have contributed to this phenomenon? Should… Read more »
Meet the executives who have made Netflix food TV
Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »
SPOS #659 – Hustle and Float With Rahaf Harfoush
Description: Here it is: Six Pixels of Separation – Episode #659 – Host: Mitch Joel. We have been debating and discussing the power of technology, culture and humans for a long time. Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She teaches Innovation & Emerging… Read more »
How Amazon’s situation in New York compares to Uber’s
Description: Josh Mohrer, former general manager of Uber New York and now co-founder of Moving Capital, joins “Squawk Box” to discuss business in New York following the controversies with Uber and Amazon. How Amazon’s situation in New York compares to Uber’s from CNBC. Source: CNBC.com – video report Date: Feb 04, 2019 Link: https://www.cnbc.com/video/2019/02/22/how-amazons-situation-in-new-york-compares-to-ubers.html Questions… Read more »
Warren Buffett’s Big Consumer Bets Bite Back
Description: Warren Buffett has warned investors to stay in their circle of competence when it comes to bets. But now, more than 30 years after Buffett started plowing money into Coca-Cola Co., the rules of the consumer-product game have changed. Source: Bloomberg.com – video report Date: Feb 22, 2019 Link: https://www.bloomberg.com/news/articles/2019-02-22/buffett-s-consumer-bets-bite-as-kraft-coca-cola-face-pressure?srnd=premium Questions for discussion: Why did… Read more »
Everybody Makes Podcasts. Can Anyone Make Them Profitable?
Description: The industry generates a lot of enthusiasm and little revenue, but that could be changing. Source: Bloomberg.com Date: Feb 22, 2019 Link: https://www.bloomberg.com/news/features/2019-02-22/everybody-makes-podcasts-can-spotify-make-them-profitable?srnd=premium Questions for discussion: Summarize the highlights in this report that would be of interest to developers. What are the barriers to profitability for developers?
How Forbes Is Digitally Transforming Itself
Description: Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely. Source: eMarketer.com Date: Feb 21, 2019 Link: https://www.emarketer.com/content/how-forbes-is-digitally-transforming-itself?ecid=NL1001 Questions for discussion: What… Read more »
Why college is so expensive in America
Description: Why college is so expensive in America Why college is so expensive in America from CNBC. Source: CNBC.com – video report Date: Feb 01, 2019 Link: https://www.cnbc.com/video/2019/02/02/why-college-expensive-higher-education-student-loan-debt.html Questions for discussion: Summarize what the report says about the state of the “college education industry” today. What draws people to college? Should students pay for college… Read more »
Anheuser-Busch tries to make amends with corn farmers after Super Bowl ad
Description: New York (CNN)Anheuser-Busch, the parent company of Bud Light, is looking to make amends with the National Corn Growers Association after the beer giant aired commercials with the slogan “brewed with no corn syrup” during Sunday’s Super Bowl. Source: CNNMoney.com – video report Date: Feb 04, 2019 Link: https://www.cnn.com/2019/02/04/business/anheuser-busch-corn-super-bowl/index.html Questions for discussion: Why was… Read more »
