Description: Facebook pleased investors Wednesday by reporting a strong quarter of earnings led by impressive statistics on user activity for the fourth quarter of 2018. Source: CNBC.com Date: Jan 31, 2019 Link: https://www.cnbc.com/2019/01/31/people-say-they-care-about-facebooks-privacy-scandals-but-they-dont.html Questions for discussion: What does the report say about social media users’ attitudes toward privacy? How should management of social media firms deal with this… Read more »
Posts Tagged: Competing in World Markets (p104)
No joke: Comedy Central wants you to watch its new shows on cable, not online
Description: The veteran network that’s been a go-to for South Park and Tosh 2.0 is pursuing a 3.0 strategy that veers away from chasing online views and embraces the strengths of both digital and linear video Source: FastCompany.com Date: JAN 31, 2019 Link: https://www.fastcompany.com/90295808/no-joke-comedy-central-wants-you-to-watch-its-new-shows-on-cable-not-online?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=01312019 Questions for discussion: How has Comedy Central’s strategies changed? Do you… Read more »
Why Isn’t Blockchain Preventing Ad Fraud?
Description: With fraud plaguing the digital advertising ecosystem, many advertisers hoped that blockchain’s open and distributed ledger would improve the way they filter and detect unscrupulous activity. But we don’t yet know if that’s possible. Why? Because not enough parties are using blockchain. Source: eMarketer.com Date: Jan 26, 2019 Link: https://www.emarketer.com/content/has-blockchain-stalled-as-an-ad-fighting-tool?ecid=NL1001 Questions for discussion: What… Read more »
SPOS #655 – Becoming An Audience of One With Srinivas Rao
Description: Here it is: Six Pixels of Separation – Episode #655 – Host: Mitch Joel. I love people are not only creative, but understand how to talk about creativity. It’s something that deeply motivates me to make stuff. Srinivas Rao is the host and founder of The Unmistakable Creative podcast, where he has conducted over 600 interviews with thought leaders… Read more »
Millennials may claim another victim: Harley-Davidson and the classic American motorcycle
Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle. Source: CNBC.com Date: Jan 25, 2019 Link: https://www.cnbc.com/2019/01/25/actually-young-people-really-could-kill-harley-davidson.html Questions for discussion: How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years? What is management doing stratgically… Read more »
Are You Ready for the Nanoinfluencers?
Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience… Read more »
Alibaba and the Future of Business
Description: Alibaba hit the headlines with the world’s biggest IPO in September 2014. Today, the company has a market cap among the global top 10, has surpassed Walmart in global sales, and has expanded into all the major markets in the world. Founder Jack Ma has become a household name. Source: HarvardBusinessReview.com Date: FROM THE… Read more »
Podcast | How Kids Earn, Save and Spend
Description: Podcast | How Kids Earn, Save and Spend Source: eMarketer.com – podcast Date: Jan , 2019 Link: https://www.emarketer.com/content/podcast-how-kids-earn-save-and-spend Questions for discussion: What does the discussion reveal about this demographic that would be useful to marketing managers? Are you surprised by the data?
Could This Really Be The Beginning Of The End For WhatsApp?
Description: It seems that Facebook is about to reverse years of promises around the integrity and independence of its flagship WhatsApp messaging platform. And coming off the back of the worst year of PR for the social media giant, the implications for the future of WhatsApp could be game-changing. Source: Forbes.com Date: Jan 26, 2019… Read more »
Hedge fund billionaire Ray Dalio: ‘Capitalism basically is not working for the majority of people’
Description: With just over $18 billion to his name, capitalism has been good to Ray Dalio: He started his hedge fund, Bridgewater Associates, out of a two-bedroom New York City apartment in 1975 and it now manages $160 billion in assets and is the largest hedge fund in the world, according to Forbes. Source: CNBC.com – video… Read more »
