Posts Tagged: Competing in World Markets (p104)

Health care industry spends $30 billion a year on marketing

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Critics say patients are often misled by ads that advocate high-priced drugs, unapproved stem cell treatments or genetic tests. Source: NBC.com Date: Jan 08, 2019 Link: https://www.nbcnews.com/health/health-news/health-care-industry-spends-30-billion-year-marketing-n956251 Questions for discussion: Summarize the criticisms leveled at the health care industry in this report? Do you agree with the assessments? How should the industry, governments, and… Read more »

Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  The scrutiny of Facebook’s collection and use of consumer data in recent years has prompted the tech giant to repeatedly defend its efforts around transparency and privacy. Source: NYTimes.com Date: Jan 16, 2019 Link: https://www.nytimes.com/2019/01/16/business/media/facebook-advertising-transparency-users.html Questions for discussion: Summarize the highlights in this report. What do you think is motivating FB to publicize this… Read more »

Hey Siri, What Are Hearables?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  A new category of wearable emerges Source: eMarketer.com Date: Jan 09, 2019 Link: https://www.emarketer.com/content/hey-siri-what-are-hearables?ecid=NL1009 Questions for discussion: Why is the development of hearable technology a game changer for the industry? What sorts of devices and applications can you image in the future?

Inside the $3 billion race to kill plastic

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants? Source: FastCompany.com Date: Jan 16, 2019 Link: https://www.fastcompany.com/90290048/inside-the-3-billion-race-to-kill-plastic Questions for discussion: How are startups challenging the giant consumer products companies in this arena? Why is this a particularly… Read more »

How Starbucks went from one coffee bean store to an $80B business

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  In its 47-year history, Starbucks has transformed from a single coffee bean store in Seattle to a 30,000 cafe international coffee power house. But massive expansion hasn’t come without growing pains. How Starbucks went from one coffee bean store to an $80B business from CNBC. Source: CNBC.com – video report Date: Jan 07, 2019… Read more »

More stock market carnage could force Trump to make a China trade deal, expert says

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description: The U.S. and China are unlikely to reach a full deal at the end of their 90-day ceasefire on tit-for-tat tariffs, but a sustained decline in markets will push President Donald Trump to close a deal, an expert told CNBC on Monday. Source: CNBC.com – video report Date: Jan 07, 2019 Link: https://www.cnbc.com/2019/01/07/us-china-trade-talks-trump-will-be-push-to-make-a-trade-deal-with-china-should-markets-continue-to-tank.html Questions for discussion: How do tariffs affect American businesses?… Read more »

5 Simple Ways to Identify Business Ideas That Could (Really) Change the World

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need? Source: Entrepreneur.com Date: Jan 09, 2019 Link: https://www.entrepreneur.com/article/325922?utm_source=newsletter&utm_medium=email Questions for discussion: What does this article suggest to entrepreneurs looking for business development ideas? Do you think the ideas are simplistic? What others suggestions would offer?

Want to Reach Gamers? Try Mobile

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play Source: eMarketer.com Date: Jan 10, 2019 Link: https://www.emarketer.com/content/mobile-gaming-poised-for-significant-growth-in-2019?ecid=NL1001 Questions for discussion: What does the report say about the future of mobile gaming? What are the opportunities available to developers for monetizing… Read more »

Big Innovation With Tendayi Viki – This Week’s Six Pixels of Separation Podcast

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Innovation is a big word. It’s a tough word and many businesses claim to be doing it… but few can demonstrate it (well). Source: SixPixels.com – podcast Date: Jan 01, 2019 Link: https://www.sixpixels.com/articles/archives/big-innovation-with-tendayi-viki-this-weeks-six-pixels-of-separation-podcast/ Questions for discussion: What does the interview teach you about innovation and development? What is your general impression of the ideas… Read more »

Amazon’s Biggest Bull Says It Should Disrupt Gas Stations

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Amazon.com Inc. is a dominant player in industries as diverse as cloud computing, streaming media, and of course e-commerce, but the next business it should set its sights on is decidedly more old fashioned: gas stations. Source: Bloomberg.com – video report Date: Jan 02, 2019 Link: https://www.bloomberg.com/news/articles/2019-01-02/amazon-should-disrupt-gas-stations-says-street-s-biggest-bull Questions for discussion: What are the pros… Read more »