Description: CNNMoney’s Aaron Smith tests Aero Shot, the new caffeine inhaler that contains 100 mg of caffeine in one breathable serving. Source: CNNMoney.com – video report Date: 02/21/2012 Link: http://money.cnn.com/video/news/2012/02/20/n_caffeine_inhaler.cnnmoney/ Questions for discussion: Who might be interested in this sort of product? What are the ethical and social responsibilities related to this product? Do you… Read more »
Posts Tagged: Competing in World Markets (p104Customer-Driven Marketing (p350)
The Business Of Lin
Description: From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last? Source: CNNMoney.com – video report Date: 02/17/2012 Link: http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/ Questions for discussion: Explain the sudden financial changes to the various businesses mentioned in the report. Do you think this phenomenon can last? What strategic plans… Read more »
Japan’s geezers turned gamers
Description: Japan a nation known for its aging population, arcades have become popular with Japan’s elderly, prompting some to even host ‘senior nights.’ Source: CNNMoney.com – video report Date: 02/08/2012 Link: http://money.cnn.com/video/news/2012/02/08/n_japanese_geezer_games.cnnmoney/ Questions for discussion: How have demographic changes in Japan affected business? What are some ideas you would suggest to the management of malls… Read more »
