Brand Barbie gets a makeover

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Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: CNNMoney.com Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link:  http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008 Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »

Ford: Consumers want green cars

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The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior. Source: CNNMoney – video report Date: 7/01/2009 Keys: Marketing, consumer behavior, new product development Link: http://money.cnn.com Questions for discussion: What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars” in the… Read more »