Description:Ã‚Â CLIPPING coupons is a hassle. Intentionally. If shoppers were to redeem any more than just a sliver of them, manufacturers would have a self-created financial catastrophe on their hands. Source: NYTimes.com Ã‚Â Date: 12/25/2010 Link: http://www.nytimes.com/2010/12/26/business/26digi.html?ref=business Questions for discussion:Ã‚Â Summarize the development of coupon use by consumers? How will technology affect this pricing strategy… Read more »
Posts Tagged: Customer-Driven Marketing (p388)
Description: Custom calendar site CalendarLink.org raises funds and spreads awareness for the California Surf Life Saving Association. Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report Date: 12/22/2010 Link:Ã‚Â http://money.cnn.com/video/news/2010/12/22/n_cc_tides_of_giving.cnnmoney/ Questions for discussion:Ã‚Â How is this business socially responsible? Who are the target customers? What makes this business service unique? Describe the product strategy and how the Internet allows… Read more »
Description: Small businesses are leveraging their profiles on Facebook to boost their business by keeping in close contact with customers. Source:Ã‚Â Reuters.com Ã¢â‚¬â€œ video report Date: 12/21/2010 Link: http://www.reuters.com/news/video/story?videoId=170540599&videoChannel=6 Questions for discussion: How does FacebookÃ‚Â allow small businesses to better serve their target customers? How does Facebook differentiate itself on the Internet?
Description: Delta Air Lines Inc., American Airlines and other large U.S. carriers may be poised to boost fares with fuel surcharges as crude oil moves closer to $100 a barrel. Source:Ã‚Â Bloomberg.com Date: 12/22/2010 Link: http://www.bloomberg.com/news/2010-12-22/higher-u-s-airfares-loom-as-crude-climbs-toward-100-a-barrel.html Questions for discussion: How else can airlines deal with rising fuel costs? How are customers likely to respond to… Read more »
Description:Ã‚Â This holiday season, Sears and Kmart, which merged in 2005, are pushing a single message: Buy with layaway, buy with coupons, buy now and pay later, buy with loyalty rewards points Ã¢â‚¬â€ but please, just buy. Source: NYTimes.com Ã‚Â Date: 12/21/2010 Link: http://www.nytimes.com/2010/12/22/business/22sears.html?ref=business Questions for discussion:Ã‚Â Why is Sears having so much trouble at… Read more »
Tech Sector Adds 47,000 Jobs So Far in 2010 Description: Ã‚Â Tech jobs are making a comeback in the U.S. as global demand increases. The metro area with the biggest gain? Oklahoma City. Source: Businessweek.com Date: 12/07/2010 Cat ÃƒÂ±Tags: Ã‚Â 3, 4: Production and Operations Management (p354, Customer-Driven Marketing (p388), Product and Distribution Strategies (p420), Promotion and… Read more »
Description: Groupon Inc. has walked away from a Google Inc. acquisition offer worth as much as $6 billion, according to reports late Friday, appearing to set the stage for a Groupon IPO as soon as next year. Source: Marketwatch.com Ã¢â‚¬â€œ video report Ã‚Â Date: 12/04/2010 Link: http://www.marketwatch.com/story/groupon-reportedly-spurns-google-merger-2010-12-04 Questions for discussion:Ã‚Â Do you think Groupon is… Read more »
Description:Ã‚Â In the past two years, Adam Kluger has built a boutique product-placement agency that’s become a cash conduit for the revenue-needy music business. Source: Businessweek.com Ã‚Â Date: 12/02/2010 Link: http://www.businessweek.com/magazine/content/10_50/b4207086663830.htm Questions for discussion:Ã‚Â What is Adam KlugerÃ¢â‚¬â„¢s strategy for success? How would you explain his strategic thinking with respect to the music industry?
Description: OK, boys and girls, itÃ¢â‚¬â„¢s time for oxymoron 101: Airline food, Customer service, Ontime performance. You get the drill. And yet, as bad as air travel can seem sometimes (and it IS bad sometimes) there are some airlines that continue to win our loyalty, our trust, and our goodwill. Source:Ã‚Â BNET.com Date: 12/03/2010 Link:… Read more »
Description:Ã‚Â Memories can be short when it comes to food recalls. Surveys show that Americans are concerned about food contamination, but experts say that recalls have only a short-term effect on consumers. Source: NYTimes.com Ã‚Â Date: 12/04/2010 Link: http://www.nytimes.com/2010/12/05/business/05metricstext.html?ref=business Questions for discussion:Ã‚Â Summarize the report findings about consumer behavior and the reasons suggested for them?… Read more »