Description: The global consumer products company wants to grow its consumer base from 4 billion to 5 billion in the next five years. Source: CNNMoney – video report  Date: 11/18/2009 Link: http://money.cnn.com/video/fortune/2009/11/18/f_sl_procter_gamble_growth.mov.fortune/ Questions for discussion: Discuss P&G’s effort to expand internationally in terms of ethical and social responsibility? What are the arguments for and… Read more »
Posts Tagged: Customer-Driven Marketing (p388)
Dirty secrets of Black Friday ‘doorbusters’
Description: Here are a few things bargain-hungry consumers need to know before they hit stores before dawn the day after Thanksgiving. Source: CNNMoney.com Date: 11/20/2009 Link: http://money.cnn.com/2009/11/20/news/economy/black_friday_doorbuster_secrets/index.htm Questions for discussion: Do you think these complaints about the kick-off to holiday shopping are fair? Explain your answer. How is the strategy expected to ignite shopping? How… Read more »
From fashion passion to profit
Description: An enthusiasm for vintage threads led entrepreneurs to create the successful online clothing retailer, ModCloth.com. Source: CNNMoney – video report  Date: 11/10/2009 Link: http://money.cnn.com/video/smallbusiness/2009/11/10/sbiz_makeover_modcloth.smb/ Questions for discussion: Why do you think this small business has succeeded? What problems are these entrepreneurs facing, now that they are beginning to grow their business? How would… Read more »
Steve Jobs – CEO of the Decade
 Description: Apple’s CEO is Fortune’s top business leader of the last 10 years for his impact on computing, movies, music and cell phones. Source: CNNMoney – video report  Date: 11/04/2009 Link: http://money.cnn.com/video/technology/2009/11/04/tt_steve_jobs_apple_ceo.fortune/ Questions for discussion: Summarize the contribution made by Steve Jobs to Apple? What motivational role has Jobs played as CEO at Apple?… Read more »
Boarding call: PAWsengers only!
Description: The first pets-only airline transports cats and dogs in safe and caring conditions. Source: CNNMoney – video report  Date: 10/30/2009 Link: http://money.cnn.com/video/fortune/2009/10/30/f_lat_pet_airways.fortune/ Questions for discussion: Explain why this airline is doing well when most others are flying through rough skies. Is this niche market likely to grow? Explain the customer behavior in choosing… Read more »
Microsoft seen as Diller’s best bet for Ask.com
Description: Microsoft Corp (MSFT.O) is viewed as the most likely buyer or partner for IAC/InterActiveCorp’s (IACI.O) Ask.com if CEO Barry Diller decides to throw in the towel on the struggling search engine. Source: Reuters.com Date: 10/28/2009 Link: http://www.reuters.com/article/americasPrivateEquityNews/idUSTRE59R44720091028 Questions for discussion: Why do you think Ask.com failed to meet expectations for IAC/InterActive? Why do you… Read more »
Wikipedia founder in HP online magazine print deal
Description: The founder of online encyclopedia Wikipedia said on Wednesday he had entered into a partnership with computer company Hewlett Packard that will allow users to create and print magazines. Source: Reuters.com Date: 10/21/2009 Link: http://www.reuters.com/article/technologyNews/idUSTRE59K4MX20091021 Questions for discussion: Do you think this business model of on-demand magazine printing will become popular? Who do you… Read more »