USA Today to Remake Itself to Stress Digital Operations

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  The history of USA Today is full of firsts for the newspaper business: the first general-interest national paper of its kind, the first to use color widely in charts and photographs and once first in the number of copies printed each day. Source: NYTimes.com   Date: 08/27/2010 Link: http://www.nytimes.com/2010/08/28/business/media/28paper.html?ref=business Questions for discussion: Do you… Read more »

Lenovo doesn’t have IBM’s cache

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Five years after buying IBM’s PC unit, Lenovo’s a hit in China but still struggles for international success. Source: CNNMoney.com – video report   Date: 08/19/2010 Link: http://money.cnn.com/video/news/2010/08/19/n_lenovo.cnnmoney/ Questions for discussion:  Why do you think Lenovo has had so much trouble establishing its brand in the U.S. market? What does the success in China… Read more »

digits: Oracle Takes Sweeping Shot at Google

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

 Description:  Oracle Corp. has sued Google Inc. for patent and copyright infringement, on grounds that Google’s Android OS violates Java copyrights. The suit has sent shockwaves throughout Silicon Valley. WSJ’s Don Clark explains the possible implications of the suit to Simon Constable and Jennifer Valentino-DeVries. Also: are more TV shows and movies coming to the… Read more »

Detroit Goes From Gloom to Economic Bright Spot

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  After a dismal period of huge losses and deep cuts that culminated in the Obama administration’s bailout of General Motors and Chrysler, the gloom over the American auto industry is starting to lift. Source: NYTimes.com   Date: 08/13/2010 Link: http://www.nytimes.com/2010/08/14/business/14auto.html?ref=business Questions for discussion: Summarize the key points presented in the article. Are you optimistic… Read more »

digits: Will Torch Fire Up BlackBerry?

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Description:  Research In Motion just unveiled its first BlackBerry touchscreen device with a slide-out keyboard and featuring its much-anticipated BlackBerry OS 6 software. Lauren Goode, Spencer Ante and George Stahl have details and analysis. Source: Marketwatch.com – video report   Date: 08/03/2010 Link: http://www.marketwatch.com/video/asset/digits-will-torch-fire-up-blackberry/F8D18558-5BE4-4BE6-B66F-30A9EE7C5DE3 Questions for discussion:  Summarize the comments made about RIM’s new Blackberry… Read more »

Teen stores lead declines among disappointing July sales

Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: With teen unemployment at triple the rate of the already high national average and consumer confidence at its lowest level since February, retail chains posted disappointing July sales numbers, signaling that promotions may intensify for the pivotal back-to-school selling period. Source:  Marketwatch.com Date: 08/05/2010 Link: http://www.marketwatch.com/story/teen-stores-pace-retailers-july-sales-shortfall-2010-08-05?siteid=nwtwk   Questions for discussion: Why do you think… Read more »

But Will It Make You Happy?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  How you spend has a greater effect on your happiness than how much you spend, researchers say. Source: NYTimes.com   Date: 08/07/2010 Link: http://www.nytimes.com/2010/08/08/business/08consume.html?ref=business Questions for discussion: Summarize the key points presented in the article. Do you think there is an emerging trend among consumers to reject the levels of consumption that would seem… Read more »

Auto industry in the fast lane?

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Description:  While the government touts the ‘comeback stories’ of GM and Chrysler, some say it’s too early to celebrate. Source:  CNNMoney.com – video report Date: 07/30/2010 Link: http://money.cnn.com/video/news/2010/07/30/n_obama_michigan_fact_check.cnnmoney/ Questions for discussion:  Do you think these results are reason enough to celebrate the recovery in the US auto industry? What lessons do you think were learned… Read more »

Are Your Sunglasses Worth the Big Bucks?

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Description:  Brett Arends, WSJ’s ROI columnist, tells colleague Adam Najberg that those $200 designer shades you’re wearing may be just like the $20 ones you buy at a Lens Crafter store. Source:  Marketwatch.com – video report Date: 07/21/2010 Link: http://www.marketwatch.com/video/asset/are-your-sunglasses-worth-the-big-bucks/EE3371B8-D867-409F-860A-F8AE69BC4625 Questions for discussion:  Do you think customers are aware that one firm dominates the supply… Read more »

AOL Chief: Display ads not dead

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  Chairman and CEO Tim Armstrong says display advertising will still be dominant, albeit different, in the coming years. Source: CNNMoney.com – video report   Date: 07/23/2010 Link: http://money.cnn.com/video/fortune/2010/07/23/f_bst_aol_armstrong_display.fortune/ Questions for discussion:  Summarize the comments made by Tim Armstrong about the future of AOL, online content, and advertising. Do you agree with his opinions? How… Read more »