The Future of PCs

Posted by & filed under Part 2 Starting and Growing Your Business.

Description: At the D8 Conference, Apple CEO Steve Jobs indicated we’re heading into a post-PC era. But Steve Ballmer, Microsoft’s CEO, sees more growth for PCs. Is the era of the PC really waning? WSJ’s Nick Wingfield joins Simon Constable on Digits, along with guest host Eric Savitz of Barron’s. And, mobile apps may be all… Read more »

Are we friends or colleagues?

Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  As workers spend more time on Facebook and Linkedin, companies are developing social-networking services for the office. Source:  CNNMoney.com – video report Date: 05/28/2010 Link: http://money.cnn.com/video/technology/2010/05/27/tm_social_net_enterprise.fortune/ Questions for discussion: Do you think there is a special role for social networking applications in workplace environments? What advantages and disadvantages are there to installing social networking… Read more »

Adobe New Ads Take Aim at Apple

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description:  Adobe launched an advertising campaign Thursday that takes an unexpected tack in its ongoing feud with Apple: proclaiming, in huge letters, Adobe’s love for the computer giant. Alan Murray and Walt Mossberg discuss this latest development. Source: Marketwatch.com – video report   Date: 05/13/2010 Link: http://www.marketwatch.com/video/asset/digits-adobe-new-ads-take-aim-at-apple/F79B3650-3A47-46EF-91EE-5779C256CEE6 Questions for discussion: Summarize the competitive conflict going… Read more »

Web Coupons Know Lots About You, and They Tell

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers. A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. Source: NYTimes.com Date: 04/16/2010 Link: http://www.nytimes.com/2010/04/17/business/media/17coupon.html?ref=business Questions for discussion: Summarize the improved value… Read more »

Digits: Who Stands to Win if Google Exits China?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 6 Managing Financial Resources.

Description:  Hopes are fading that Google will be able to reach an agreement with China to remain in business there. With an exit by Google, a big chunk of the search market would be up for grabs, Ben Worthen reports on Digits with Stacey Delo, Eric Savitz and Marcelo Prince. Source: Marketwatch.com – video report… Read more »

A fresh (and cheap!) sound for TV soundtracks

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  Like many aspiring rock stars, Jared Gutstadt, 32, used to split his life in half. He held down a day job editing television shows for clients like Disney, MTV and VH1. He kept his nights free for what he really wanted to do: make music. Source: CNNMoney.com   Date: 03/02/2010 Link: http://money.cnn.com/2010/03/02/smallbusiness/jingle_punks/index.htm Questions for… Read more »

Getting Older Without Getting Old

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Description: FACEBOOK now has more than 400 million active users, up from only 50 million as recently as 2007. If social networking still resembled a young, hip downtown nightclub scene — one day a site is hot, the next it’s not — we might expect the crowds to decamp soon. Facebook would become another Friendster,… Read more »

NBC’s late night mess

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Description:   Fortune editors say the bungling of the Jay Leno – Conan O’Brien dustup is the latest in a series of network missteps. Source: CNNMoney – video report   Date: 01/13/2010 Link: http://money.cnn.com/video/fortune/2010/01/13/f_sl_nbc_leno_conan.fortune/ Questions for discussion:  Why do you think Leno’s show failed to generate audience ratings? What would you do with these entertainers in… Read more »

MD by day, iPhone developer at night

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description:   Brian Gillett needed some extra money to put his son through private school, so he developed an iPhone app that helps users find a nearby mailbox. Source: CNNMoney – video report   Date: 12/09/2009 Link: http://money.cnn.com/video/smallbusiness/2009/12/09/sbiz_iphone_app_developer_mail.cnnmoney/ Questions for discussion:  Why do you think developers of iPhone apps come from such varied backgrounds, as illustrated… Read more »

Google CEO: Small biz key to recovery

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Description:   After the White House jobs summit, Eric Schmidt explains small biz needs increased lending to stimulate economy. Source: CNNMoney – video report   Date: 12/03/2009 Link: http://money.cnn.com/video/news/2009/12/03/n.schmidt.jobs.google.obama.cnnmoney/  Questions for discussion:  Why are small businesses key to the recovery? Why are they having difficulty? Summarize the reasons that explain why Google is growing more than… Read more »