Description: Speaking at the Cannes Lions festival yesterday, CEO Steve Ballmer said the company’s spending on annual measured media has climbed from $200 million to $700 million over a four-year period, as the company serves up new campaigns for Bing, Xbox, Windows, Internet Explorer, and other products. Source: Clickz.com Date: 6/25/2009 Keys: Advertising, marketing, Internet… Read more »
Posts Tagged: E-Business: Doing Business Online (p212)
Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube
A Jiffy Lube manager’s foray into the world of mobile couponing convinced him the practice has potential but it also proved that human nature can be a funny thing. Source: Clickz.com Date: 6/19/2009 Keys: Marketing, Internet technology, promotions Link: http://www.clickz.com/3634148 Questions for discussion: Why do you think the promotion program isn’t working out? Is there… Read more »
Web Ads’ Contribution to U.S.: $300B and Gobs Of Jobs
Online advertising contributes $300 billion to the U.S. economy, totaling 2.1 percent of the nation’s total gross domestic product, claims a study conducted by two Harvard Business School professors on behalf of the Interactive Advertising Bureau. Source: Clickz.com Date: 6/10/2009 Keys: Economy, marketing, Internet technology Link: http://www.clickz.com/3634042 Questions for discussion: How has online advertising contributed… Read more »
NBA Pushes Recording of Finals through TiVo Ads
The National Basketball Association this week will become the first professional sports league to market itself through TiVo’s interactive ad platform as it urges viewers to record — and hopefully watch — the finals between the Los Angeles Lakers and the Orlando Magic. Source: Clickz.com Date: 6/05/2009 Keys: Marketing, brands, internet technology Link: http://www.clickz.com/3633995 Questions… Read more »
Microsoft Unveils Bing, New Search Brand
Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing. Source: Clickz.com Date: 5/28/2009 Keys: Marketing, brands, internet technology Link: http://www.clickz.com/3633901 Questions for discussion: Take a look at the website referred to in the article for more information about Bling. Do you think Bling will do well against… Read more »
