Posts Tagged: Form of Business Ownership and Organization (p144)

Groupon needs a group hug

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Daily deal site Groupon is finding it hard to compete with Amazon and eBay. A better social media and marketing strategy might help too. Source: CNNMoney.com – video report Date: Feb 21, 2014 Link: http://money.cnn.com/video/investing/2014/02/21/investing-the-buzz-groupon-social-media-amazon.cnnmoney/index.html Questions for Discussions: Why has the stock value dropped? What is the new direction management is trying to take… Read more »

VW’s Passat, made in Tennessee

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Take a tour of Volkswagen’s $1 billion plant that opened in Chattanooga, TN. Source: CNNMoney.com – video report Date: Feb 12, 2014 Link: http://money.cnn.com/video/news/2014/02/12/n-volkswagen-vw-plant-tennessee.cnnmoney/index.html Questions for Discussions: What are the main considerations for where to locate a car plant such as the one illustrated in the report? Why do other businesses typically decide to… Read more »

Comcast’s future for your TV

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Comcast shows off new technology that allows you click a link in tweet, and have a show start playing instantly on your TV or mobile device. Source: CNNMoney.com – video report Date: Feb 14, 2014 Link: http://money.cnn.com/video/technology/2014/02/14/t-comcast-twitter.cnnmoney/index.html Questions for Discussions: How is social media going to change consumer viewing behavior? How will this technology… Read more »

Shaun White’s Olympic-sized empire

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Snowboarder Shaun White is trying for his third gold medal in Sochi. But his best tricks are off the slopes. Product lines, endorsements and—yes, a record deal — make White’s wallet pretty gnarly. Source: CNNMoney.com – video report Date: Feb 07, 2014 Link: http://money.cnn.com/video/news/2014/02/07/n-olympic-snowboarding-shaun-white-business-entrepeneur-endorsements.cnnmoney/index.html Questions for Discussions: Describe the “Shaun White” brand image? Which… Read more »

Gun industry courts women with pink guns

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Gun manufacturers are clearly trying to catch the eye and wallet of women, who are becoming a more important segment of their customer base. Source: CNNMoney.com – video report Date: Feb 06, 2014 Link: http://money.cnn.com/video/news/2014/02/06/n-guns-for-women-pink-firearms-shot-show-2014.cnnmoney/index.html Questions for Discussions: What is the thinking in this industry as illustrated by this report. Why do you think… Read more »

A Small Business Hopes to Spot Its Olympic Bracelets at Sochi

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: When Kurt Walchle told people that he wanted to see the athletes on the U.S. Olympic team wearing his company’s bracelets, a lot of people thought the Jacksonville (Fla.) entrepreneur was crazy. After all, everybody knew that only big companies supplied Team USA—not a small business like his, with 66 employees and $5 million… Read more »

Crowdfunding’s Effect on Venerable Nonprofits Raises Concern

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: THE ads ran for years. The global charity Save the Children asked for a monthly donation, and in return, a few times a year the donors received a photo and handwritten note or drawing from children in impoverished places like Haiti. Source: NYTimes.com Date: Feb 07, 2014 Link: http://www.nytimes.com/2014/02/08/your-money/crowdfundings-effect-on-venerable-nonprofits-raises-concern.html?ref=business Questions for Discussions: What are… Read more »

The dune buggy that can fly

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: SkyRunner is a dune buggy and a power parachute in one. After almost three years in development, it is on track to hit the market later this year. Source: CNNMoney.com – video report Date: Jan 31, 2014 Link: http://money.cnn.com/video/pf/2014/01/31/latt-skyrunner-flying-dune-buggy.cnnmoney/index.html Questions for Discussions: Which target market would you focus on if you were in charge… Read more »

Building engineering toys for girls

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: GoldieBlox CEO Debra Sterling talks about what makes her toy company different and why she created GoldieBlox, an engineering toy for girls. Source: CNNMoney.com – video report Date: Jan 30, 2014 Link: http://money.cnn.com/video/news/2014/01/30/n-goldieblox-engineers-toys.cnnmoney/index.html Questions for Discussions: How is this toy designed for girls rather than boys? Do you think these sorts of toys should… Read more »

After 100 Years, the Shaving Industry Is Finally being Disrupted

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Gillette-Schick duopoly better watch out for Dollar Shave Club and Harry’s, which promise more convenience and less cost to do what men hate most in the morning. Don’t look now, bros but your morning routine is getting disrupted—in a good way. Source: TheDailyBeast.com Date: Jan 24, 2014 Link: http://www.thedailybeast.com/articles/2014/01/24/after-100-years-the-shaving-industry-is-finally-being-disrupted.html Questions for discussion: Describe… Read more »