Moms go gaga for diaper bags

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: The founders of Skip Hop share how they became major players in the baby biz.  Source: CNNMoney.com – video report Date: 03/04/2011 Link:      http://money.cnn.com/video/smallbusiness/2011/03/03/smb_hwgs_skip_hop.cnnmoney/ Questions for discussion:  What has made this start-up business successful? How unique are the products they produce and sell? What does this report tell you about entrepreneurial effort and the… Read more »

Green Bay Packers owned by the fans

Posted by & filed under Part 2 Starting and Growing Your Business, Part 6 Managing Financial Resources.

Description:  The storied franchise is the country’s only publicly-owned, non-profit major professional sports team. Source:  CNNMoney.com – video report Date: 02/04/2011 Link:  http://money.cnn.com/video/news/2011/02/04/n_green_bay_packers.cnnmoney/ Questions for discussion: Do you think the ownership structure has an effect on the operation of the team? What benefits and disadvantages are there to the team management because of this structure?… Read more »