Legalized marijuana in California opens floodgates for cannabis..

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Description: CNBC’s Aditi Roy takes a look at how cannabis companies are getting ready for what could be a huge opportunity in the Golden State. Legalized marijuana in California opens floodgates for cannabis companies from CNBC. Source: CNBC.com – video report Date: Jan 02, 2018 Link: https://www.cnbc.com/video/2018/01/02/legalized-marijuana-in-california-opens-floodgates-for-cannabis-companies.html Questions for discussion: What are the prospects for… Read more »

Impossible Food’s Mission to Replace Meat

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Description: The company wants to end the use of animals in food production by 2035 Source: Fortune.com – video report Date: Dec 28, 2017 Link: http://fortune.com/video/2017/12/19/impossible-foods-replace-meat/ Questions for discussion: Do you think this company can succeed in its stated goal? Which factors and trends suggest the firm can succeed? What the obstacles does it face?… Read more »

Unfiltered Fervor: The Rush to Get Off the Water Grid

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Description: SAN FRANCISCO — At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock. Source: NYTimes.com Date: Dec 29, 2017 Link: https://www.nytimes.com/2017/12/29/dining/raw-water-unfiltered.html?rref=collection%2Fsectioncollection%2Ftechnology&action=click&contentCollection=technology&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is driving the development of this industry? How should managers establish prices for their product? How can… Read more »

Your Favorite Radio Hits May Go Silent

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Description: Songwriters threaten to withhold their music if stations don’t give them a bigger share of revenue. Source: Bloomberg.com Date: Nov 22, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-22/your-favorite-radio-hits-may-go-silent Questions for discussion: Explain how the music industry pays royalties to artists. Do you think the artists can reasonably demand more from distributors? Is this a zero-sum game?

Obsessed Much? Mobile Addiction Is Real

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Description: According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day. Source: eMarketer.com Date: Nov 16, 2017 Link: https://www.emarketer.com/Article/Obsessed-Much-Mobile-Addiction-Real/1016759?ecid=NL1001 Questions for discussion: What does the report say about consumer attitude toward smartphone devices? How should managers of businesses that make use… Read more »

When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?)

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Description: More characters and more words mean more clicks Source: eMarketer.com Date: Nov 03, 2017 Link: https://www.emarketer.com/Article/Comes-Branded-Content-Headlines-Longer-Better-Sure-See-What-There/1016708?ecid=NL1001 Questions for discussion: Why do you think consumers’ responses varies with the length of the headlines? What content do you think should be embedded in the headline to further improve chances of the CTR?

The Cost of Acquiring a Mobile App User

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Description: Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoffanalyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via… Read more »

Spoiler Alert: Millennials Prefer Digital for All Communications

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Description: A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. Source: eMarketer.com Date: Oct 27, 2017 Link: https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Prefer-Digital-All-Communications/1016677?ecid=NL1001 Questions for discussion: What does the survey say? How should manufacturers of devices and software developers use the results of this survey for the… Read more »

Mobile App Users Warm to Rewarded Video, Playable Ads

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Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »

SPOS #587 – Scott Galloway Rants On The Digital Age

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Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #587 – Host: Mitch Joel. He’s one of the most respected thinkers in digital media. It’s mostly due to his YouTube rants… and he pulls no punches. It takes many people aback, because Scott Galloway is not your typical YouTuber. Scott is a Clinical Professor at the NYU… Read more »