Description: Apple may be joining a long list of companies who’ve shelled out lots of cash trying to tap the allure of hip hop. Sometimes it works, sometimes … not so much. Source: CNNMoney.com – video report Date: May 09, 2014 Link: http://money.cnn.com/video/technology/2014/05/09/apple-beats-dr-dre-samsung-headphones.cnnmoney/index.html Questions for Discussions: Is the acquisition a good deal for both parties?… Read more »
Posts Tagged: Forms of Business Ownership and Organization (p144)
Cross-Device Advertising a Hot Topic in 2014
Description: As consumers switch between multiple devices daily, advertisers are looking to cross-device advertising to track and target users across channels. According to data released in February 2014 by Conversant, 59% of US senior-level marketers and agency decision-makers cited cross-device advertising as a digital channel they planned to use this year. This trailed second-place video… Read more »
Twitter is a #trainwreck
Description: Twitter is great for journalists. But it seems to be losing momentum. Unless it adds more users, it will never be as successful a stock as Facebook. Source: CNNMoney.com – video report Date: Apr 30, 2014 Link: http://money.cnn.com/video/investing/2014/04/30/investing-the-buzz-twitter-facebook-social-media-mobile.cnnmoney/index.html Questions for Discussions: Why has Twitter stock not performed well, according to the report? Do you… Read more »
Why Spotify linked up with Sprint
Description: Sprint customers will now get a free Spotify trial and it’s all part of CEO Daniel Ek’s strategy of reaching ‘all of the U.S.’ while still innovating in the digital music industry. Source: CNN.com – video report Date: Apr 30, 2014 Link: http://money.cnn.com/video/technology/2014/04/29/t-spotify-sprint-mobile-music-industry-video-ipo-capital.cnnmoney/index.html Questions for Discussions: How has partnering benefited both companies? Describe the… Read more »
US Mobile Users Turn to Smartphones, Tablets to Redeem Coupons
Description: More than 70% of digital coupon users will use a mobile device to redeem a discount in 2014 Source: eMarketer.com Date: May 02, 2014 Link: http://www.emarketer.com/Article/US-Mobile-Users-Turn-Smartphones-Tablets-Redeem-Coupons/1010801/3#sthash.dgenTtF0.dpuf Questions for Discussions: What does this report suggest to marketing managers concerned with their coupon strategy? Do you think this trend in behavior will continue? What opportunities are… Read more »
From Making Bagel Baskets to Thinking Much Bigger
Description: In the mid-1990s, Drew Greenblatt started dialing his way down a list of 800 brokers, lawyers and accountants, looking for a business to buy. He had sold a security alarm installation company, and he was looking for four qualities in his next venture: an honest seller, a viable market, a rational purchase price, and… Read more »
Blue Bottle Coffee and the Next Wave of Artisanal Coffee Shops
Description: This is going to be pleasant. We are going to talk about philosophy and classical music. We are going to appreciate things. I know this before I even see Blue Bottle Coffee founder James Freeman approach in his cardigan, tie, and glasses, a neat puff of gray hair bobbing professorially, looking like the guy… Read more »
Buffett on technology replacing jobs
Description: Warren Buffett explains why he thinks it’s progress to have technology replacing human jobs, but acknowledges that people who are left behind need support. Source: CNNMoney.com – video report Date: Apr 24, 2014 Link: http://money.cnn.com/video/news/2014/04/25/n-warren-buffett-income-inequality-technology-jobs-middle-class.cnnmoney/index.html Questions for Discussions: Explain how Buffett sees the economy evolving as job descriptions and their worth change? Do you… Read more »
YouTube turns 9: It started with animals
Description: Video-sharing giant YouTube is turning 9 and the Google-owned site has spawned a viral genre of animal videos that generate millions of clicks around the world. Source: CNNMoney.com – video report Date: April 24, 2014 Link: http://money.cnn.com/video/technology/2014/04/24/youtube-9th-anniversary-online-streaming-video-animal-roundup.cnnmoney/index.html Questions for Discussions: Why is YouTube so successful? How is YouTube an example of social media? Do… Read more »
Retailers Draw Customers Through Pinterest Website
Description: Target, Nordstrom and other big chains are pinning their hopes of attracting shoppers on social media. Source: TheLedger.com Date: Apr 25, 2014 Link: http://www.theledger.com/article/20140425/NEWS/140429425/1001/BUSINESS?Title=Retailers-Draw-Customers-Through-Pinterest-Website Questions for Discussions: How does Pinterest help drive customers to a retailer’s website? Why might some argue it is superior to placing advertising in online magazines? How can it help… Read more »
