Social Networks’ Video Ad Revenues Balloon

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Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures. Source: eMarketer.com Date: Sep 28, 2018 Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020 Questions for discussion: What is happening to social network ad revenue? Why… Read more »

France Bans Smartphones in Schools Through 9th Grade. Will It Help Students?

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Description: France’s education ministry hopes that its smartphone ban, which took effect at the beginning of September and applies to students from first through ninth grades, will get schoolchildren to pay more attention in class and interact more, and several studies suggest such correlations. Source: NYTimes.com Date: Sep 20, 2018 Link: https://www.nytimes.com/2018/09/20/world/europe/france-smartphones-schools.html?rref=collection%2Fsectioncollection%2Ftechnology&action=click&contentCollection=technology&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion:… Read more »

Three Key Takeaways on Amazon’s Plans for Advertising, Video and Voice

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Description: At eMarketer’s “How Amazon Is Changing … Everything” invite-only breakfast yesterday, eMarketer co-founder Geoff Ramsey and a panel of our analysts explained how brands and companies can work with the ecommerce giant. Here are some key takeaways: Source: eMarketer.com Date: Sep 21, 2018 Link: https://www.emarketer.com/content/these-are-the-top-three-things-marketer-s-should-know-about-amazon?ecid=NL1001 Questions for discussion: What is the TV industry strategy… Read more »

Why McDonald’s and Burger King flopped in Vietnam 

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Description: The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam,… Read more »

SPOS #635 – Running Down A Dream With Tim Grahl

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Description: Here it is: Six Pixels of Separation – Episode #635 – Host: Mitch Joel. I’ve been following the work of Tim Grahl for many years. If you’ve written a business book, and then had to do the hard work of marketing and selling it, Tim is the person to know. Source: SixPixels.com Date: Sep 09, 2018 Link: https://www.sixpixels.com/podcast/archives/spos-635-running-down-a-dream-with-tim-grahl/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29… Read more »

What Motivates You to Work?

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Description: That paycheck will never be big enough if it’s the only reason you’re going to work. Source: Entrepreneur.com Date: Sep 13, 2018 Link: https://www.entrepreneur.com/article/319970?utm_source=newsletter&utm_medium=email Questions for discussion: Do you agree with this list and the ranking? Is there anything else missing, in your opinion? Which item resonates most with you? How does starting a… Read more »

Nike’s online sales surge in days after Kaepernick ad debut

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Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted. Source: CNBC.com – video report Date: Sep 06, 2018 Link: https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html Questions for discussion: What does the written and video reports say about this issue? Do you agree with the analysis? How do you think… Read more »

Alibaba’s Jack Ma, China’s Richest Man, to Retire From Company He Co-Founded

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Description: HONG KONG — Alibaba’s co-founder and executive chairman, Jack Ma, said he planned to step down from the Chinese e-commerce giant on Monday to pursue philanthropy in education, a changing of the guard for the $420 billion internet company. Source: NYTimes.com Date: Sep 07, 2018 Link: https://www.nytimes.com/2018/09/07/technology/alibaba-jack-ma-retiring.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is your impression… Read more »

Fans Are Becoming Increasingly Engaged In Fantasy Sports

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Description: With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players? Source: eMarketer.com – podcast report Date: Sep 06, 2018 Link: https://www.emarketer.com/content/fans-are-becoming-increasingly-engaged-in-fantasy-sports Questions for discussion: Why does this… Read more »

Canned wine is no longer a fad, it’s a $45 million industry

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Description: Canned wined is more popular among younger generations than ever. The $45 million dollar industry has taken off due to canned wine being cheaper, more casual, and easy to transport. Canned wine is no longer a fad, it’s a $45 million industry from CNBC. Source: CNBC.com – video report Date: Aug 31, 2018 Link:… Read more »