Mad Man

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business? Source: Businessweek.com   Date: 07/29/2010 Link: http://www.businessweek.com/magazine/content/10_32/b4190060449252.htm Questions for discussion: Summarize the probable reasons for Alex Bogusky`s decision. What do think about his decision? What do you think about his criticism about the advertising industry?

What Mad Men Gets Right About Innovation

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Description:  A scene from the Sterling Cooper ad agency offers a lesson about how leaders can foster creativity. Source: Businessweek.com   Date: 07/23/2010 Link: http://www.businessweek.com/managing/content/jul2010/ca20100723_186913.htm Questions for discussion: Summarize the main findings of the research report. Are you surprised by any of them? What message is there here for managers and for employees?

Business ethics, with a chuckle

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: The quick videos can be described as “The Office” meets YouTube meets your annual Business Ethics 101 seminar. Source: MSNBC.com Date: 06/11/2010 Link: http://www.msnbc.msn.com/id/37595722/ns/business-small_business/ Questions for discussion: Do you think this approach is better than traditional training efforts? Do you think this sort of training would appeal more to certain target markets rather than… Read more »

Airlines Work to Catch Up to the Digital Age

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Description: Airlines have made great technological leaps in recent years, allowing passengers to check in from home or download boarding passes on their smartphones. But if you’ve ever been stranded at an airport during a raging thunderstorm, chances are you will end up standing in a long line watching a gate agent typing furiously on… Read more »

Are we friends or colleagues?

Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  As workers spend more time on Facebook and Linkedin, companies are developing social-networking services for the office. Source:  CNNMoney.com – video report Date: 05/28/2010 Link: http://money.cnn.com/video/technology/2010/05/27/tm_social_net_enterprise.fortune/ Questions for discussion: Do you think there is a special role for social networking applications in workplace environments? What advantages and disadvantages are there to installing social networking… Read more »

CEO Pay Breaks Glass Ceiling as Bartz Gets $47.2 Million in ‘09

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Description: Chief executive officers’ pay is shattering the glass ceiling. Boosted by a $47.2 million package for Carol Bartz of Yahoo! Inc. and $26.3 million for Irene Rosenfeld of Kraft Foods Inc., compensation for woman CEOs at the biggest U.S. companies is booming. Source: Bloomberg.com Date: 05/13/2010 Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aM3CXlOJRBcs Questions for discussion: What does this… Read more »

On Her Team, It’s All About Bench Strength

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Description:  This interview with Sharon Napier, chief executive of Partners + Napier, an ad agency based in Rochester, was conducted and condensed by Adam Bryant. Source: NYTimes.com   Date: 05/07/2010 Link: http://www.nytimes.com/2010/05/09/business/09corner.html?ref=business Questions for discussion: What lessons did you learn by reading this article? Which comment do you think was the most insightful? What would… Read more »

Innovation, by Order of the Kremlin

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Description: AROUND the time that Apple Computer was making it big in California, Andrey Shtorkh was getting a first-hand look at the Soviet approach to high tech: he guarded the fence keeping scientists inside Sverdlovsk-45, one of the country’s secret scientific cities, deep in the Ural Mountains. Source: NYTimes.com Date: 04/10/2010 Link: http://www.nytimes.com/2010/04/11/business/global/11russia.html?ref=business Questions for… Read more »

Online video saves business big bucks

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Web-conferencing software and cheap digital video cameras are reducing the need for costly business travel. Source: CNNMoney.com – video report   Date: 03/04/2010 Link: http://money.cnn.com/video/technology/2010/03/04/tm_video_conference.fortune/ Questions for discussion: Summarize the arguments presented favouring the growth of online video. What are the reasons for consumer use of online video? How does this compare to business… Read more »

GM’s chief gets $9 million

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Description:  General Motors chairman and chief executive, Ed Whitacre, Jr. will receive a compensation package worth $9 million, the automaker said Friday. Source: CNNMoney.com Date: 02/19/2010 Link: http://money.cnn.com/2010/02/19/news/companies/GM_salary/index.htm Questions for discussion: Do you believe this compensation is appropriate in light of GM’s history and connection to TARP?  Do you believe there can be negative reaction… Read more »