Ford to build new plant in China

Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  In a global push, the carmaker will open its third plant in China and introduce four new vehicles before 2012. Source: CNNMoney – video report   Date: 9/25/2009 Keys: International business, management, marketing, strategic planning Link: http://money.cnn.com/video/markets/2009/09/25/mkts_asia_ford_china_u3x.cnnmoney/ Questions for discussion:  Why do you think Ford is building new plants in China? Explain your thinking…. Read more »

Reviving historical sites

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Global Heritage Fund restores ancient architectural monuments and brings tourism to the poorest countries of the world. Source: CNNMoney – video report   Date: 9/03/2009   Keys: International business, marketing,  small business Link: http://money.cnn.com/video/news/2009/09/03/n_cc_global_heritage_fund.cnnmoney/ Questions for discussion: What do you think of this concept? Will it be successful? Explain your thinking? How would you… Read more »

GM: Battery innovation is key

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GM’s CEO says leading-edge autos like the Chevy Volt are the right investment of U.S. taxpayer money. Source: CNNMoney – video report   Date: 8/13/2009 Keys: Marketing, international business, economy, government, finance,  strategic alliances Link: http://money.cnn.com/video/news/2009/08/13/n_co_gm_henderson_volt.cnnmoney/ Questions for discussion: Do you believe the future of the automobile is “electric”? Explain your answer. Would you invest… Read more »

China’s $300 billion bullet train

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Multinationals like IBM and Bombardier stand to profit from China’s new high-speed rail system.  Source: CNNMoney – video report   Date: 8/05/2009 Keys: International business, economy, government, management, finance, banking, strategic alliances Link: http://money.cnn.com/video/fortune/2009/08/05/f_fr_china_bullet_train.fortune/ Questions for discussion: Summarize the current and longer term benefits to the Chinese economy associated with the building of the bullet… Read more »

China’s new frontier

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Chinese telecom-gear makers Huawei and ZTE have already conquered Africa and Asia. Next stop: Latin America. Source: CNNMoney.com Date: 6/25/2009 Keys: International business, marketing, pricing, government Link: http://money.cnn.com Questions for discussion: Are you surprised by China’s successful pricing strategy? What can global competitors do in response to Chinese low-price strategies? Are there lessons to be… Read more »

Fiat could ditch Chrysler

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Italian car maker says it could abandon partnership talks with the ailing Detroit company if labor concessions aren’t made. Source: CNNMoney.com Date: 4/15/2009 Keys: International business, marketing, government, bankruptcy Link: http://money.cnn.com Questions for discussion: What would you advise Chrysler to do? Do you think the deal makes sense for Fiat? What would you do if… Read more »