Pfizer whistleblower’s ordeal reaps big rewards

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Taking on corporate giants can feel like tilting at windmills, but John Kopchinski’s six-year legal battle against Pfizer Inc (PFE.N) just made him a rich man. The Gulf War veteran and former Pfizer sales representative will earn more than $51.5 million as a result of his whistleblower lawsuit against the world’s biggest drugmaker and… Read more »

More questions than answers on Google Books

Posted by & filed under Part 4: Marketing Management.

Google’s Dan Clancy had patiently answered question after question regarding Google’s’ Book Search settlement with publishers and authors until late in the afternoon Friday, when he was finally left speechless. A young man from the University of California at Berkeley’s School of Information asked Clancy what kind of message was sent when Google decided to… Read more »

Google pushes for new law on orphan books

Posted by & filed under Part 4: Marketing Management.

If those organizations attacking Google’s book search settlement with publishers spent as much time lobbying Congress for better laws concerning those issues, perhaps the controversy would go away, Google’s chief Book Search engineer suggested Thursday night. Source: CNET News Date: 7/31/2009 Keys: Law, marketing, consumer behavior, technologies Link: Questions for discussion: Do you think… Read more »

Madoff’s Secret: Keep Mum When Asked About Methods

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Bernard Madoff conned even the most sophisticated of clients, such as Fairfield Greenwich Group, through a simple tactic whenever he was asked probing questions: He refused to answer or he lied.. Source: Bloomberg  News Date: 4/03/2009 Keys: Investing, government, regulation, ethics, law Link: Questions for discussion: What lessons did you learn about risk and… Read more »