Description: The world’s largest retailer launches a price war against the Web’s premier bookseller as the crucial holiday sales period looms. Source: CNNMoney.com Date: 10/16/2009 Keys: Marketing (p387), Economy (p66) Link: http://money.cnn.com/2009/10/16/news/companies/walmart_amazon_books/index.htm?postversion=2009101617 Questions for discussion: Who do you think will win this battle for customers? Explain your answer. Why is price so important in this… Read more »
Posts Tagged: Marketing (p387)
Google sparks e-books fight with Kindle
Description: Google plans to launch an online store to deliver electronic books to any device with a Web browser, threatening to upset a burgeoning market for dedicated e-readers dominated by Amazon’s Kindle. Source: Reuters.com Date: 10/16/2009 Keys: Competing in world markets (p100), Marketing (p387) Link: http://www.reuters.com/article/internetNews/idUSTRE59E28H20091016 Questions for discussion: Do you think Google’s strategy will… Read more »
McDonald’s Offers Potato Burger With Fries, No Onions in India
Description: McDonald’s Corp. is staking its future in India on burgers made from mashed potatoes, peas and spices. Sumil Mittal says it’s a good bet. Mittal, 19, sits beneath the golden arches at a McDonald’s in Ambala, a small town 125 miles north of New Delhi. He’s eating the vegetarian McAloo Tikki sandwich, with french… Read more »
Dell plans first U.S. smartphone with AT&T: source
Description: Dell Inc plans to launch a smartphone with Google’s Android mobile software on carrier AT&T’s network, a source said, marking the PC maker’s first foray into a cut-throat U.S. cellphone arena. Source: Reuters.com Date: 10/08/2009 Keys: Competing in world markets (p100), Marketing (p387) Link: http://www.reuters.com/article/newsOne/idUSTRE5965IP20091008 Questions for discussion: Who is the target market for… Read more »
