Description: Windows 7 is drawing rave reviews, but can Microsoft parlay the momentum into its other products? Source: CNNMoney – video report  Date: 10/13/2009 Keys: Marketing (p388), New product development (p420), Management (p252) Link: http://money.cnn.com/video/technology/2009/10/13/tt_windows_7_ballmer_microsoft.fortune/ Questions for discussion: What do you think Microsoft’s future looks like, especially in terms of new products? Do you agree… Read more »
Posts Tagged: Marketing (p388)
Buick targets younger buyers
Description: The 2010 Buick Lacrosse CXS is a luxury sport sedan combining comfort riding and decent performance from V6 models. Embedded video from CNNMoney.com Video Source: CNNMoney – video report  Date: 10/08/2009 Keys: Marketing (p388), New product development (p420) Link: http://money.cnn.com/video/luxury/2009/10/08/lux_peter_buick_lacrosse.cnnmoney/ Questions for discussion: Do you think this new vehicle will be successful? Explain… Read more »
Budget plug-in car for the city
Description: Former Mindspring CEO Mike McQuary enters the electric car market with the Wheego Whip. Source: CNNMoney – video report  Date: 10/02/2009 Keys: Small business management (p140), Marketing (p388) Link: http://money.cnn.com/video/technology/2009/10/02/tech_all_electric_car_wheego.cnnmoney/ Questions for discussion: Do you think the future belongs to small car companies? Explain why or why not? Who would you select as… Read more »
