GM’s CEO says leading-edge autos like the Chevy Volt are the right investment of U.S. taxpayer money. Source: CNNMoney – video report  Date: 8/13/2009 Keys: Marketing, international business, economy, government, finance, strategic alliances Link: http://money.cnn.com/video/news/2009/08/13/n_co_gm_henderson_volt.cnnmoney/ Questions for discussion: Do you believe the future of the automobile is “electricâ€Â? Explain your answer. Would you invest… Read more »
Posts Tagged: marketing
Robo-copter can navigate inside your home
Just when you were getting used to the idea of unmanned aerial vehicles patrolling the skies over your city, they’re beginning to enter buildings. Source: CNET News Date: 8/14/2009 Keys: Marketing, market segmentation, new product development, technologies Link: http://news.cnet.com/8301-17938_105-10309811-1.html?tag=mncol Questions for discussion: What are the possible market segments that could see uses for these products?… Read more »
Half of mortgage borrowers will be ‘underwater’
An estimated 25 million borrowers will owe more than their house is worth by 2011. Source: CNNMoney.com Date: 8/06/2009 Keys: Marketing, pricing, consumer behavior, economy, government Link: http://money.cnn.com/2009/08/06/real_estate/underwaterworld/index.htm?postversion=2009080615 Questions for discussion: Research suggests that the current and expected value of a home influences the homeowner’s attitude towards spending. Explain why this would be true. How… Read more »
Should Starbucks ban laptops?
In my local Starbucks, there’s a bald man who wears the same pristine white Prince tennis shoes every day. He is always perched on a stool, his PC open in front of him, typing away with the middle finger of each hand. He has one of those Bluetooth thingies in his ear and he’s often… Read more »
Dissecting the ‘Microhoo’ deal
Microsoft’s gains in its deal with Yahoo are clear, but not so for Yahoo, according to senior writer Jon Fortt. Source: CNNMoney – video report  Date: 7/29/2009 Keys: Marketing, management, finance, strategic alliances, product development Link: http://money.cnn.com/video/fortune/2009/07/29/f_microsoft_yahoo_deal_analysis.cnnmoney/ Questions for discussion: Summarize the reasons this strategic alliance makes sense for Microsoft and for Yahoo!. What… Read more »
House OKs $2 billion more for Clunker program
House passes bill to add $2 billion for Cash for Clunkers program. Source: CNNMoney.com Date: 7/31/2009 Keys: Marketing, pricing, consumer behavior, economy, government Link: http://money.cnn.com/2009/07/31/autos/cash_for_clunkers_update/index.htm?postversion=2009073114 Questions for discussion: Explain why you think this program has been overwhelmingly successful in stimulating demand for new car purchases? What does price sensitivity suggest to you about why auto… Read more »
Google pushes for new law on orphan books
If those organizations attacking Google’s book search settlement with publishers spent as much time lobbying Congress for better laws concerning those issues, perhaps the controversy would go away, Google’s chief Book Search engineer suggested Thursday night. Source: CNET News Date: 7/31/2009 Keys: Law, marketing, consumer behavior, technologies Link: http://news.cnet.com/8301-1023_3-10300887-93.html?tag=newsEditorsPicksArea.0 Questions for discussion: Do you think… Read more »
The biz of social networking
Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future. Source: CNNMoney – video report  Date: 7/24/2009 Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/24/tm_reed_hoffman_linkedin.fortune/ Questions for discussion: Describe the segment of the market that LinkedIn is directed towards? Are you currently a part of… Read more »
Helping cities prepare for electric cars
When President Obama said that he wanted to put 1 million plug-in hybrid vehicles on the road by 2015, it sounded good to many people worried about the effects of fossil fuels. But when you consider that there are currently about 230 million vehicles on the road in the United States alone, you realize that… Read more »
Google, Microsoft turf war
Microsoft announces a foray into online office apps, while Google unveils plans for a netbook OS. Source: CNNMoney – video report  Date: 7/17/2009 Keys: Marketing, market share, brand, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/17/f_tm_microsoft_vs_google.fortune/  Questions for discussion: Summarize the key arguments favoring Google and those favorng Microsoft winning this battle for market… Read more »
