Congress approves a measure to subsidize car purchases – consumers can get as much as $4,500 to trade in old cars. Obama expected to sign bill. Source: CNNMoney.com Date: 6/19/2009 Keys: Marketing, promotion, pricing, government Link: http://money.cnn.com Questions for discussion: Why might some people consider this government stimulus to the economy a “good†or “bad  Read more »
Posts Tagged: marketing
iPhone 3.0 a cut-and-paste win for Twitter
The ability, with iPhone OS 3.0, to cut and paste content across applications will mean a huge boost in traffic for Twitter. Source: CNET News Date: 6/17/2009 Keys: Marketing, new product development, co-marketing Link: http://news.cnet.com Questions for discussion: Do you think iPhone customers will be motivated to trade-up to this new model? Explain your thinking…. Read more »
Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube
A Jiffy Lube manager’s foray into the world of mobile couponing convinced him the practice has potential but it also proved that human nature can be a funny thing. Source: Clickz.com Date: 6/19/2009 Keys: Marketing, Internet technology, promotions Link: http://www.clickz.com/3634148 Questions for discussion: Why do you think the promotion program isn’t working out? Is there… Read more »
Unfriendly skies for airlines
Fortune’s Andy Serwer says a combination of higher oil prices and less demand are hurting the air carriers. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/08/2009 Keys: Marketing, economics, Link: http://money.cnn.com Questions for discussion: Summarize all of the reasons for airline distress starting with the rise in fuel costs…. Read more »
Tobacco Bill Gives FDA New Power
A tobacco bill nearly a decade in the making is heading to President Barack Obama’s desk after clearing its final hurdle today on Capitol Hill. The House passed a measure to give the U.S. Food and Drug Administration the power to regulate tobacco, confirming the Senate’s decision Thursday. Source: ABC News Date: 6/12/2009 Keys: Government… Read more »
Web Ads’ Contribution to U.S.: $300B and Gobs Of Jobs
Online advertising contributes $300 billion to the U.S. economy, totaling 2.1 percent of the nation’s total gross domestic product, claims a study conducted by two Harvard Business School professors on behalf of the Interactive Advertising Bureau. Source: Clickz.com Date: 6/10/2009 Keys: Economy, marketing, Internet technology Link: http://www.clickz.com/3634042 Questions for discussion: How has online advertising contributed… Read more »
Palm’s Hail Mary
The long-maligned smartphone maker tries to claw back with its new Palm Pre. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/03/2009 Keys: Marketing, new product development, competitive advantage Link: http://money.cnn.com Questions for discussion: Do you think the Palm Pre will be successful in the market competing against Apple’s iPhone… Read more »
GM to sell Saturn to Penske
Penske Automotive Group, owned by racecar legend Roger Penske, will buy GM’s castoff brand. Source: CNNMoney.com Date: 6/05/2009 Keys: Finance, mergers and acquisitions, marketing Link: http://money.cnn.com Questions for discussion: Will the absence of any association between Saturn and GM be a positive or negative influence on Saturn? On GM? Explain your answer. Do you think… Read more »
NBA Pushes Recording of Finals through TiVo Ads
The National Basketball Association this week will become the first professional sports league to market itself through TiVo’s interactive ad platform as it urges viewers to record — and hopefully watch — the finals between the Los Angeles Lakers and the Orlando Magic. Source: Clickz.com Date: 6/05/2009 Keys: Marketing, brands, internet technology Link: http://www.clickz.com/3633995 Questions… Read more »
AOL Is Worth Half of Facebook, 5% of Google as Merger Is Undone
AOL, eight years after the Internet service linked up with Time Warner Inc. in a $124 billion merger, is now worth half as much as Facebook Inc. and less than 5 percent of Google Inc. Source: Bloomberg News Date: 5/28/2009 Keys: Mergers, stock market, marketing Link: http://www.bloomberg.com Questions for discussion: Stocks are worth what someone… Read more »
