Penske Automotive Group, owned by racecar legend Roger Penske, will buy GM’s castoff brand. Source: CNNMoney.com Date: 6/05/2009 Keys: Finance, mergers and acquisitions, marketing Link: http://money.cnn.com Questions for discussion: Will the absence of any association between Saturn and GM be a positive or negative influence on Saturn? On GM? Explain your answer. Do you think… Read more »
Posts Tagged: mergers and acquisitions
I.B.M., Looking to Buy Sun, Sets Up a Software Strategy
I.B.M.’s interest in acquiring the server computer maker Sun Microsystems for nearly $7 billion may seem at first to be a reversal of its recent efforts to move away from the hardware business. But analysts say there is more to Sun than servers, which are used in corporate data centers. They say its strengths in… Read more »