Google’s Chrome OS isn’t the first operating system to challenge Microsoft Windows’ commanding lead. But it’s got an advantage that other rivals such as Linux lacked: the Web. Source: CNET News Date: 7/09/2009 Keys: Marketing, new product development, new technologies Link: http://news.cnet.com/8301-17939_109-10282442-2.html?tag=newsEditorsPicksArea.0 Questions for discussion: Do you think Chrome OS will succeed where others have… Read more »
Posts Tagged: new product development
Brand Barbie gets a makeover
Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: CNNMoney.com Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008 Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »
Ford: Consumers want green cars
The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior. Source: CNNMoney – video report Date: 7/01/2009 Keys: Marketing, consumer behavior, new product development Link: http://money.cnn.com Questions for discussion: What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars†in the… Read more »
Fisker’s good Karma
Among the different alternative-fuel strategies playing out, Henrik Fisker is betting big on plug-in hybrids. At a recent dinner speech, he said plug-in hybrids, or PHEVs, will be the dominant type of car for the next 10 to 15 years. And he has reason to hope that will be the case as his start-up company,… Read more »
GM name still has value
CEO Fritz Henderson says the automaker has no plans to change its name. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/23/2009 Keys: Marketing, brands, new product development, management Link: http://money.cnn.com Questions for discussion: Does this interview with Fritz Henderson suggest to you that GM management will be changing the… Read more »
iPhone 3.0 a cut-and-paste win for Twitter
The ability, with iPhone OS 3.0, to cut and paste content across applications will mean a huge boost in traffic for Twitter. Source: CNET News Date: 6/17/2009 Keys: Marketing, new product development, co-marketing Link: http://news.cnet.com Questions for discussion: Do you think iPhone customers will be motivated to trade-up to this new model? Explain your thinking…. Read more »
Palm’s Hail Mary
The long-maligned smartphone maker tries to claw back with its new Palm Pre. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/03/2009 Keys: Marketing, new product development, competitive advantage Link: http://money.cnn.com Questions for discussion: Do you think the Palm Pre will be successful in the market competing against Apple’s iPhone… Read more »
Designing electric cars
Cutting out the combustion engine could mean a whole new world for car design. Embedded video from CNNMoney.com VideoSource: CNNMoney Reports – video report Date: 5/15/2009 Keys: Marketing, new product development Link: http://money.cnn.com/video/news/2009/05/15/news.energyfix.051509.cnnmoney/ Questions for discussion: Do you think that the cars described in this report will be well received by American buyers? Explain your… Read more »
