Description: Tweezerman founder Dal LaMagna says his company grew by being frugal with money and keeping stakeholders interests at heart. Source: CNNMoney.com – video report  Date: 11/11/2010 Link: http://money.cnn.com/video/smallbusiness/2010/11/11/sbiz_tweezerman_dal_lamagna_500_dollars.cnnmoney/ Questions for discussion: Explain the global success of this game? What does its success suggest about consumer behavior? What need does this product satisfy for… Read more »
Posts Tagged: Options for Organizing Small and Large Businesses (p140)
Small business is still hiring
Description: ‘Help Wanted’ signs are popping up all over, but small business owners say they still feel the impact of the financial downturn. Source: CNNMoney.com – video report Date: 10/08/2010 Link: http://money.cnn.com/video/news/2010/10/08/n_help_wanted.cnnmoney/ Questions for discussion: Summarize the current state of affairs at the small businesses that were profiled in the report. What does this information… Read more »
Burger joint’s social media recipe
Description: 4Food uses social networks like Twitter and Foursquare in lieu of traditional marketing to let customers share their own burger creations. Source: CNNMoney.com – video report Date: 09/16/2010 Link: http://money.cnn.com/video/technology/2010/09/15/t_4food_burger_donut_twitter.cnnmoney/ Questions for discussion: What do you think of the use of social marketing, as demonstrated by this small business? Do you think social media… Read more »
Small business: Stop ignoring us!
Description: Business owners from across the U.S. say the government should clarify its stance on taxes and do more to help them. Source: CNNMoney.com – video report  Date: 09/08/2010 Link: http://money.cnn.com/video/news/2010/09/08/n_small_business_owners.cnnmoney/ Questions for discussion: Summarize the comments made by the small business owners in this report. Do you agree with their positions? Why are… Read more »
Busted iPhone? Call the ‘doctor’
Description: A New Yorker runs a lucrative business fixing broken iPhones for about half of what Apple charges. Source: CNNMoney.com – video report Date: 07/08/2010 Link: http://money.cnn.com/video/news/2010/07/07/n_broken_iphone_fixer.cnnmoney/ Questions for discussion: Why do you think these iPhone customers risk using the services of the ‘doctor’ rather than traditional Apple repair services? What does this story tell… Read more »
A Wide-Open Market for Tesla
Description: Fresh off its successful IPO, electric car maker Tesla is finding a receptive market in Europe for its green technology. MarketWatch’s Shawn Langlois gets behind the wheel of the Tesla Roadster to see if it lives up to the hype. Source: Marketwatch.com – video report Date: 07/02/2010 Link: http://www.marketwatch.com/video/asset/europe-a-wide-open-market-for-tesla/7A810918-DDB8-426E-944A-B961E5ECE057 Questions for discussion: Who is… Read more »
Why Coca-Cola succeeds in Africa
Description: Former CEO Neville Isdell explains that the franchise system makes business owners in Africa feel more invested in the company. Source: CNNMoney.com – video report Date: 06/26/2010 Link: http://money.cnn.com/video/fortune/2010/06/26/f_gf_coke_africa.fortune/ Questions for discussion: What are the reasons presented that explain Coca-Cola’s success in Africa? Do you agree with the explanation? Are there other reasons that… Read more »
A Treatment for Declining Sales
Description: Epidavros Day Spa, in Mt. Kisco, N.Y., bears the name of the ancient Greek coastal town known as a healing sanctuary. But by the end of 2009, owner Sandra Rovira says the spa’s atmosphere was anything but restorative. Source: NYTimes.com  Date: 05/20/2010 Link: http://boss.blogs.nytimes.com/2010/05/20/a-treatment-for-declining-sales/ Questions for discussion: What did you learn from this… Read more »
Why a $14/hour employee costs $20
Description: You probably cost your boss a lot more than you think you do. Source: CNNMoney.com Date: 03/26/2010 Link: http://money.cnn.com/2010/03/26/smallbusiness/employee_costs/index.htm Questions for discussion: In general, do you think these taxes (costs) are fair to employers and employees? Why would any exemptions for employment taxes be considered an unfair competitive subsidy by other businesses who must… Read more »
Vivendi May Decide to Sell NBC Stake as Sale Window Opens Today
Description: Vivendi SA, owner of the world’s biggest music company, can decide as soon as today to sell its 20 percent stake in NBC Universal, paving the way for General Electric Co. and Comcast Corp. to combine their media assets. Source: Bloomberg.com Date: 11/15/2009 Link: http://www.bloomberg.com/apps/news?pid=20601103&sid=a4UvueFpO4oE Questions for discussion: Summarize the strategic thinking behind a… Read more »
