The biz of social networking

Posted by & filed under Part 4: Marketing Management.

Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future. Source: CNNMoney – video report   Date: 7/24/2009 Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development Link: Questions for discussion: Describe the segment of the market that LinkedIn is directed towards? Are you currently a part of… Read more »

Goodbye Trans AM

Posted by & filed under Uncategorized.

GM is preparing to ‘kill off’ its Pontiac brand as the carmaker searches for viability. Embedded video from <a href=”” mce_href=””> Video</a> Source: CNNMoney Reports – video report Date: 4/24/2009 Keys: Marketing, positioning, brands, operations management Link: Questions for discussion: Do you agree with the explanations offered for shutting down the Pontiac brand name?… Read more »