Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future. Source: CNNMoney – video report  Date: 7/24/2009 Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/24/tm_reed_hoffman_linkedin.fortune/ Questions for discussion: Describe the segment of the market that LinkedIn is directed towards? Are you currently a part of… Read more »
Posts Tagged: positioning
Goodbye Trans AM
GM is preparing to ‘kill off’ its Pontiac brand as the carmaker searches for viability. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney Reports – video report Date: 4/24/2009 Keys: Marketing, positioning, brands, operations management Link: http://money.cnn.com/video/news/2009/04/24/news-gm-pontiac-042409.cnnmoney/ Questions for discussion: Do you agree with the explanations offered for shutting down the Pontiac brand name?… Read more »
