Description: Consumers found time this U.S. Thanksgiving Day to squeeze in a lot more holiday shopping online, in between spending time with family, watching football and feasting on turkey. Source: Reuters.com Date: 11/27/2009 Link: http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN2743536720091127 Questions for discussion: Why can online retailing be of particular advantage to both consumers and retailers at this time of… Read more »
Posts Tagged: Product and Distribution Strategies (p420)
Dirty secrets of Black Friday ‘doorbusters’
Description: Here are a few things bargain-hungry consumers need to know before they hit stores before dawn the day after Thanksgiving. Source: CNNMoney.com Date: 11/20/2009 Link: http://money.cnn.com/2009/11/20/news/economy/black_friday_doorbuster_secrets/index.htm Questions for discussion: Do you think these complaints about the kick-off to holiday shopping are fair? Explain your answer. How is the strategy expected to ignite shopping? How… Read more »
Steve Jobs – CEO of the Decade
 Description: Apple’s CEO is Fortune’s top business leader of the last 10 years for his impact on computing, movies, music and cell phones. Source: CNNMoney – video report  Date: 11/04/2009 Link: http://money.cnn.com/video/technology/2009/11/04/tt_steve_jobs_apple_ceo.fortune/ Questions for discussion: Summarize the contribution made by Steve Jobs to Apple? What motivational role has Jobs played as CEO at Apple?… Read more »
Boarding call: PAWsengers only!
Description: The first pets-only airline transports cats and dogs in safe and caring conditions. Source: CNNMoney – video report  Date: 10/30/2009 Link: http://money.cnn.com/video/fortune/2009/10/30/f_lat_pet_airways.fortune/ Questions for discussion: Explain why this airline is doing well when most others are flying through rough skies. Is this niche market likely to grow? Explain the customer behavior in choosing… Read more »
Twitter CEO: A biz plan can wait
Description: Evan Williams says the company is focused on beefing up its technology, not making money, for now. Source: CNNMoney – video report  Date: 10/21/2009 Link: http://money.cnn.com/video/technology/2009/10/21/tt_twitter_evan_williams.fortune/ Questions for discussion: What do you think the Twitter business model will look like when it finally announces its strategies for generating revenues? Explain your answer. Do… Read more »
Amazon shares close at record high
Description: The online retailer’s stock finishes up nearly 30% as investors see the company becoming a powerhouse of the post-recession economy. Source: CNNMoney.com Date: 10/23/2009 Link: http://money.cnn.com/2009/10/23/news/companies/Amazon/index.htm?postversion=2009102318 Questions for discussion: Do you think investors are correct in their assessment of future online sales and profits at Amazon? Do you think some categories of merchandise or… Read more »
