The chain’s new line of jeans is designed to compete with $200-a-pair designer models but costs a lot less. Source: CNNMoney.com Date: 8/13/2009 Keys: Marketing, pricing, product development, consumer behavior, strategic planning Link: http://money.cnn.com/2009/08/13/news/companies/gap_denim_jeans.fortune/index.htm Questions for discussion: Do you think that the new jeans will revive sales at The Gap? Explain your thinking. How can… Read more »
Posts Tagged: product development
Dissecting the ‘Microhoo’ deal
Microsoft’s gains in its deal with Yahoo are clear, but not so for Yahoo, according to senior writer Jon Fortt. Source: CNNMoney – video report  Date: 7/29/2009 Keys: Marketing, management, finance, strategic alliances, product development Link: http://money.cnn.com/video/fortune/2009/07/29/f_microsoft_yahoo_deal_analysis.cnnmoney/ Questions for discussion: Summarize the reasons this strategic alliance makes sense for Microsoft and for Yahoo!. What… Read more »
Napster’s latest: Best music-subscription deal ever?
If you routinely buy at least five songs per month, here’s good news from Napster: A new subscription plan nets you five DRM-free MP3 downloads and unlimited streaming for just $5 monthly. In other words, it’s like buying the songs you were buying anyway and getting unlimited streaming for free. Source: CNET.com Date: 5/19/2009 Keys:… Read more »
Blowing Up Pepsi
PepsiCo Americas CEO Massimo d’Amore has been rebranding Pepsi’s core products top to bottom. Creative destructionâ€â€or just destruction? Source: Business Week.com Date: 4/23/2009 Keys: Marketing, product development, strategic alliances Link: http://www.businessweek.com Questions for discussion: Which strategies do you think are good ones and which would you disagree with? Explain your thinking. Where do you see… Read more »
Transparent plastic solar cells fitted into windows
Solar company Konarka has developed a transparent solar cell that it hopes will be built onto electricity-generating windows. Source: CNET.com Date: 5/08/2009 Keys: Marketing, product development, strategic alliances Link: http://news.cnet.com Questions for discussion: Is there a market for this innovative product? Is the company making a mistake by trying to compete with conventional solar electricity-generating… Read more »
