Description: HONG KONG residents can enjoy astoundingly fast broadband at an astoundingly low price. It became available last year, when a scrappy company called Hong Kong Broadband Network introduced a new option for its fiber-to-the-home service: a speed of 1,000 megabits a second  known as a “gig† for less than $26 a month…. Read more »
Posts Tagged: Promotion and Pricing Strategies (p426)
Apple Said in Talks to Sell ITunes Buyers Unlimited Downloads for Devices
Description: Apple Inc. (AAPL) is in talks with record companies to give iTunes music buyers easier access to their songs on multiple devices, three people with knowledge of the plans said. Source: Bloomberg.com Date: 03/04/2011 Link: http://www.bloomberg.com/news/2011-03-04/apple-said-to-negotiate-unlimited-downloads-of-music-purchases.html Questions for discussion: How important do you think this issue is to music customers? What are the various… Read more »
GM gets tiny with EN-V
Description: GM’s EN-V, a pod-like concept car, aims to revolutionize urban transportation. Source: CNNMoney.com – video report Date: 02/25/2011 Link: http://money.cnn.com/video/luxury/2011/02/25/lux_env_rvw.cnnmoney/ Questions for discussion: Describe the similarities and differences between today’s automobile and driver and the concept s for the EN-V? Do you think the EN-V represents the future of automobile transportation?  Assuming it could… Read more »
Not your granddad’s Airstream
Description: TVs, showers, bedrooms are just a few of the new features added to the classic RV icon. Source: CNNMoney.com – video report Date: 02/24/2011 Link:   http://money.cnn.com/video/luxury/2011/02/24/lux_airstream_review.cnnmoney/ Questions for discussion: Who was Airstream’s typical target customer in the 1950s and 60s? What has changed the customer buying behavior? Who is the typical customer today? Do… Read more »
Pro Sports vs. the Web Pirates
Description: Leagues from the NFL and NBA to Ultimate Fighting are finding it nearly impossible to block pirate video sites from streaming live events. Source: Businessweek.com  Date: 02/24/2011 Link: http://www.businessweek.com/magazine/content/11_10/b4218066626285.htm Questions for discussion: Summarize the problems described in this report? How has the industry responded? Besides the legal and technological solutions, what are some… Read more »
Consumers Hold on to Products Longer
Description: Throw away the cellphone after two years? Not so fast. Ditch the flat-panel TV for an even thinner model? Maybe next year. Replace the blouse with the hole? Darn it! Source: NYTimes.com Date: 02/25/2011 Link: http://www.nytimes.com/2011/02/26/business/26upgrade.html?ref=business Questions for discussion: What does this report suggest amount changing consumer behavior? How should marketers deal with this… Read more »
The Secret to Advertising on YouTube
Description: Since its introduction as little more than a simple and inexpensive way to share videos on the Internet, YouTube has risen to the level of nearly universal name recognition. More important, however, is the increasing use of YouTube for much more than merely sharing videos but rather as a highly effective tool for online… Read more »
Hyundai’s Swift Growth Lifts Alabama’s Economy
Description: Few people in this city 800 miles south of Detroit cared much about the auto industry until Hyundai announced it would build cars here nine years ago. Source: NYTimes.com Date: 02/19/2011 Link: http://www.nytimes.com/2011/02/19/business/19hyundai.html?ref=business Questions for discussion: Why have these automobile manufacturers thrived in Alabama while others elsewhere in the U.S. have struggled in recent… Read more »
Valentine’s delivery: 14 million roses
Description: Valentine’s Day orders bring 20 percent of annual revenue for ProFlowers. Source: CNNMoney.com – video report Date: 02/11/2011 Link: http://money.cnn.com/video/news/2011/02/11/n_valentines_day_proflowers.cnnmoney/ Questions for discussion:  Who is the target market and describe their buying behavior. How important is the Internet for this business? What do you think is the message intended and received when roses are… Read more »
Why food prices have skyrocketed
Description: U.S. Secretary of Agriculture Tom Vilsack says corn-based ethanol didn’t cause record food prices, weather and trade policies did. Source: CNNMoney.com – video report Date: 02/10/2011 Link: http://money.cnn.com/video/markets/2011/02/10/mkts_usda_food_prices.cnnmoney/ Questions for discussion:  Summarize the reasons for the global rise in food prices. Do you think bio-fuel production contributes to higher prices? How does population and… Read more »
