Description: Better Place CEO Shai Agassi’s bet on electric cars involves swappable batteries but questions remain whether he can pull it off. Source: CNNMoney.com – video report  Date: 07/08/2010 Link: http://money.cnn.com/video/technology/2010/07/08/f_bg_better_place_agassi.fortune/ Questions for discussion: Do you think this pricing model will work? Who do you think would be the target customer most interested in… Read more »
Posts Tagged: Promotion and Pricing Strategies (p458)
D8 Video: Steve Case in Full Session
Description: Steve Case and Kara Swisher meet again onstage at the D8 Conference. What has the Revolution CEO been up to on the 25h Anniversary of American Online? Source: Marketwatch.com – video report  Date: 07/02/2010 Link: http://www.marketwatch.com/video/asset/d8-video-steve-case-in-full-session/2B7724EE-756E-4975-893A-BBA244AFD4B3  Questions for discussion: Summarize the history of AOL and the development of the Internet. What surprises you… Read more »
Apple’s iPhone 4: Great, But Needs New Network
Description: Three years ago, Apple wasn’t in the mobile phone business at all. Now, it’s rolling out the fourth generation of its game-changing iPhone. WSJ’s Walt Mossberg reviews the iPhone 4, which he says has a number of cool new features as well as a “big downside.” Source: Marketwatch.com – video report  Date: 06/22/2010… Read more »
In Price War, E-Readers Go Below $200
Description: A price war is brewing in the growing market for electronic reading devices. Source: NYTimes.com  Date: 06/21/2010 Link: http://www.nytimes.com/2010/06/22/technology/22reader.html?src=busln Questions for discussion: Do you agree with the analysis of this report? Is there a market for a single-application device? Who are the customers in this market? What price would be appropriate for the… Read more »
Vancouver’s Real Estate Bubble Trouble
Description: Brokers are rock stars, cabbies flip condos, and shacks are going for $1 million Source: Businessweek.com  Date: 06/24/2010 Link: http://www.businessweek.com/magazine/content/10_27/b4185064551500.htm Questions for discussion: Summarize the arguments presented that explain real estate price movements in Vancouver. Do you think a bubble is forming? What might trigger prices to fall? Do you think that any of… Read more »
digits: RIM’s New BlackBerries to Rival iPhone
Description: Research In Motion is readying a slate of new devices and software as it looks to keep its BlackBerry smartphone from losing more ground to touch-screen devices like Apple’siPhone and iPad. Sarah Silver has details Source: Marketwatch.com – video report  Date: 06/15/2010  Link: http://www.marketwatch.com/video/asset/digits-rim-new-blackberries-to-rival-iphone/5F6246E6-807D-4322-81E8-51A551F1F935 Questions for discussion: Do you think “everyone†will… Read more »
digits: Google TV Debuts
Description: Jessica Vascellaro has details on Google TV, which was just unveiled by the internet giant at its developers conference in San Francisco. Plus, social networking for kids and retailers use their stores to speed up shipping for online orders. Source: Marketwatch.com – video report Date: 05/20/2010 Link: http://www.marketwatch.com/video/asset/digits-google-tv-debuts/AC797B3D-EE37-48A4-BC25-D0E1E7A5EE64 Questions for discussion: Who is the… Read more »
Gold ATM debuts in Abu Dhabi
Description: The world’s first gold vending machine is drawing crowds to The Emirates Palace, the most expensive hotel in the world. Source: CNNMoney.com – video report Date: 05/13/2010 Link: http://money.cnn.com/video/news/2010/05/13/n_gold_atm.cnnmoney/  Questions for discussion: Who is the target market for this ATM? How do you think this sort of machine might influence buyer behavior? What does… Read more »
The cost of Mother’s Day
Description: All the presents and dinners purchased for America’s moms adds up to billions of dollars. Source: CNNMoney.com – video report Date: 05/07/2010 Link: http://money.cnn.com/video/news/2010/05/07/n_cmr_mothers_day_numbers.cnnmoney/ Questions for discussion: According to the report, which businesses are big winners at Mother’s Day? How do the marketing models in the textbook explain shopping behavior for Mother’s Day? Why… Read more »
digits: Are Netbooks Losing Their Sizzle?
Description: Pricier, more powerful notebook computers are sucking some of the steam from netbooks, the low-priced darlings that helped fuel sales for the PC industry in the past two years. Stacey Delo discusses the trend with Justin Scheck and Eric Savitz. Source: Marketwatch.com – video report  Date: 04/26/2010 Link: http://www.marketwatch.com/video/asset/digits-are-netbooks-losing-their-sizzle/42166B87-ED28-4BAE-9080-67B26EF0B633 Questions for discussion: Summarize… Read more »
