Description: While the return of cult comedy series Arrested Development is coming to Netflix, a disastrous earnings report has investors fleeing. Source: CNNMoney.com – video report Date: Oct 24, 2012 Link: http://money.cnn.com/video/investing/2012/10/24/investing-netflix-arrested-development.cnnmoney/ Questions for Discussions: Why is Neflix disappointing investors? How can managers differentiate Netflix from the competitors mentioned in the report? Do you think… Read more »
Posts Tagged: Promotion and Pricing Strategies
Gas guzzlers need to go on a diet
Description: CNN’s Fareed Zakaria reports that cars have gotten increasingly heavier and looks at one scientist’s design for the lighter car of the future. Source: CNNMoney.com – video report Date: Oct 19, 2012 Link: http://money.cnn.com/video/technology/2012/10/19/t-cars-guzzlers-diet.cnnmoney/ Questions for Discussions: What are the design implications of moving to the manufacturing of automobiles using light-weight materials? Do you… Read more »
The future of rechargeable batteries
Description: Researchers at Argonne National Laboratory are developing car and smartphone batteries that can hold 50 percent more energy. Source: CNNMoney.com – video report Date: Oct 10, 2012 Link: http://money.cnn.com/video/technology/2012/10/10/t-lithium-battery-volt.cnnmoney/ Questions for Discussions: How do you think the development of this new technology will change the transportation and communications industries? Which other industries are likely… Read more »
3D printing buttons, jewelry and shoes
Description: 3D printers are becoming more powerful and more mainstream, with a retail store opening up to sell them. Source: CNNMoney.com – video report Date: Oct 03, 2012 Link: http://money.cnn.com/video/technology/innovation/2012/10/03/3d-printing-buttons-jewelry-shoes.cnnmoney/ Questions for Discussions: Why do you think this technology would be appealing to customers? What consumer and small business applications do you think this technology… Read more »
The farmers market goes digital
Description: Mobile apps can shorten the food chain, skipping grocery stores and connecting farmers directly to consumers. Source: CNNMoney.com – video report Date: Sep 27, 2012 Link: http://money.cnn.com/video/technology/2012/09/27/n-farmigo-digital-farmers-market.cnnmoney/ Questions for Discussions: Which marketing functions are being provided by the Internet system that is connecting farmers directly with consumers? How is this system more socially responsible?… Read more »
Goya knows what bean you like
Description: Goya says it became the U.S.’s biggest Hispanic-owned food company by catering to the tastes of varied Latin-American groups. Source: CNNMoney.com – video report Date: Sep 19, 2012 Link: http://money.cnn.com/video/smallbusiness/2012/09/19/sbiz-hwgs-goya.cnnmoney/ Questions for Discussions: Summarize the entrepreneurial factors that explain the success of the firm? What are the demographic and other factors that suggest the… Read more »
Starbucks Gives Single-Serve a Shot
Description: Starbucks is planning a big ad campaign to launch its Verismo single-cup espresso-based beverage machines–the coffee company’s first foray into selling machines–which CEO Howard Schultz claims will be a “game changer” for its ability to make lattes with milk pods. Julie Jargon has details on Lunch Break. Source: Moneywatch.com – video report Date: Sep… Read more »
