Description: Procter & Gamble launches its ‘$2 a Day’ project, hoping to serve poor people in the emerging market. Source:  CNNMoney.com – video report Date: 01/06/2011 Link:  http://money.cnn.com/video/news/2011/01/06/n_proctor_and_gamble_two_dollar_a_day_consumer.fortune/ Questions for discussion:  How are consumers in the third world different? Is there anything unethical about a firm like P&G marketing products to this market? What are… Read more »

Description: Lauren Goode reports live from the Consumer Electronics Show in Las Vegas and tells Simon Constable and Spencer Ante why tablets and Smart TVs are expected to be in the spotlight at this year’s show, which kicks off Wednesday. Source:  Marketwatch.com – video report Date: 01/04/2011 Link: http://www.marketwatch.com/video/asset/digits-tablets-smart-tvs-in-spotlight-at-ces/8A408F6D-A323-49BB-B862-03B1C2446440  Questions for discussion: Which one of… Read more »

Description:  THEY’RE the faces of everything unapologetically excessive about pop culture: from Rodeo Drive shopping sprees to sex tapes to Nascar. So why wouldn’t the Kardashian sisters, nouveaux-celeb stars of the reality show “Keeping Up With the Kardashians,” promote a prepaid debit card? Source: NYTimes.com   Date: 11/26/2010 Link: http://www.nytimes.com/2010/11/28/fashion/28noticed.html?ref=business Questions for discussion:  What are… Read more »

Description: Upstate New Yorkers are agog at Alec Baldwin’s completely unironic TV ads for a local grocery chain, Wegmans. There’s a cute backstory about why Baldwin is doing these ads — his mom shops there — but they illustrate one of the more charming new trends in advertising: to cast a famous person against type… Read more »