A winning formula for fashion retail

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Chic digital merchant Net-a-porter is proving that women will buy a $2,000 dress with just a click of a BlackBerry. Source: CNNMoney.com Date: 9/03/2009 Keys: Marketing, retailing, technology Link:  http://money.cnn.com/2009/09/02/technology/net_a_porter.fortune/index.htm Questions for discussion: How would you describe this target market and their buyer behavior? Do you think this concept can grow to include a… Read more »