The biz of social networking

Posted by & filed under Part 4: Marketing Management.

Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future. Source: CNNMoney – video report   Date: 7/24/2009 Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development Link: Questions for discussion: Describe the segment of the market that LinkedIn is directed towards? Are you currently a part of… Read more »