Budget plug-in car for the city

Posted by & filed under Part 4: Marketing Management.

Description:  Former Mindspring CEO Mike McQuary enters the electric car market with the Wheego Whip. Source: CNNMoney – video report   Date: 10/02/2009 Keys: Small business management (p140), Marketing (p388) Link: http://money.cnn.com/video/technology/2009/10/02/tech_all_electric_car_wheego.cnnmoney/ Questions for discussion:  Do you think the future belongs to small car companies? Explain why or why not? Who would you select as… Read more »