Posts Tagged: Starting Your Own Business: The Entrepreneurship Alternative (p182)

The Hot College Gig: Online Brand Promoter

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Noah Lamfers, a senior at the University of Northern Iowa, had never tried a 5-Hour Energy drink. But he still signed up to promote the brand online, getting paid to post images of himself and bottles of the product on his personal Facebook, Instagram and Snapchat accounts. He tagged each one with #5houruintern. Source: NYTimes.com… Read more »

Streaming Could Change the Video Game Business Forever

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: IN THE BEGINNING, there were video game stores… Source: Fortune.com – video report Date: Aug 26, 2018 Link: http://fortune.com/2018/08/26/video-games-streaming/ Questions for discussion: Summarize the history and future direction of the industry? What opportunities are emerging for smaller game developing companies to build on the emerging technology?

Harley-Davidson Needs a New Generation of Riders

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: If it wants to survive Trump’s tariffs and an aging customer base, the company has to embrace a cultural shift. Source: Bloomberg.com Date: Aug 23, 2018 Link: https://www.bloomberg.com/news/features/2018-08-23/harley-davidson-needs-a-new-generation-of-riders Questions for discussion: What does the article say about the changes required at the firm? What other ideas would you add to this discussion?

Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer’s new estimates for mobile app usage. Which app categories are growing fastest, and why? Source: eMarketer.com – audio report Date: Aug 20, 2018 Link: https://www.emarketer.com/content/grocery-and-dating-are-the-fastest-growing-app-categories-here-s-why?ecid=NL1009 Questions for discussion:… Read more »

Social change is part of business, Ben & Jerry’s CEO says

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Businesses really don’t have a choice about social activism, Ben & Jerry’s new CEO Matthew McCarthy told CNBC on Friday. “The idea there’s a choice to be made between being proactive, being activists as a business, and not is a bit of a false narrative,” McCarthy said on CNBC’s “Squawk on the Street.” “So I think… Read more »

Medical Scrubs Are a $10 Billion Market, but No One Liked Them–Until This Startup Made Them Cool

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: For decades, medical scrubs were a necessary but hated uniform. Then this startup made them fashionable. Source: INC.com Date: Aug-Sep, 2018 Link: https://www.inc.com/magazine/201809/lindsay-blakely/2018-inc5000-figs.html?cid=hmside1 Questions for discussion:  Explain the strategic thinking and reasons for the success of this firm. Do you think there is a broader market for this clothing outside of the professional work… Read more »

In Shadow of Mt. Etna, Europe Makes a Last Stand for Solar

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: CATANIA, Italy — The enormous glass building on the outskirts of this Sicilian city had been intended for making silicon wafers for flash memory chips. That plan got crushed by the global financial crisis. Source: NYTimes.com Date: Aug 17, 2018 Link: https://www.nytimes.com/2018/08/16/business/energy-environment/europe-italy-solar-energy-china.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=7&pgtype=sectionfront Questions for discussion: How is solar technology a good example of a… Read more »

Cord-Cutting Accelerates as OTT Video Keeps Growing

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: It’s no longer news that US consumers are ditching traditional TV in favor of over-the-top (OTT) video services like Netflix. But, according to our latest forecast, that rate is accelerating. Source: eMarketer.com – audio report Date: Aug 17, 2018 Link: https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018?ecid=NL1001 Questions for discussion: Why are consumers shifting away from traditional cable TV services… Read more »

Starbucks COO on Philadelphia arrests and youth outreach

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: CNBC’s Kate Rogers speaks with Starbucks COO Rosalind Brewer about the benefits of hiring young adults and her reaction to the arrest of two black men in a Philadelphia Starbucks. Starbucks COO on Philadelphia arrests and youth outreach from CNBC. Source: CNBC.com – video report Date: May 03, 2018 Link: https://www.cnbc.com/video/2018/05/03/starbucks-coo-on-philadelphia-arrests-and-youth-outreach.html Questions for discussion:… Read more »

What it was like spending 24 hours alone in a tiny cabin in the…

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Getaway, a Brooklyn-based startup, offers the experience of a tiny home, but only for as many nights as you’re willing to pay for. What it was like spending 24 hours alone in a tiny cabin in the woods from CNBC. Source: CNBC.com – video report Date: May 03, 2018 Link: https://www.cnbc.com/video/2018/05/03/what-it-was-like-spending-24-hours-alone-in-a-tiny-cabin-in-the-woods.html Questions for discussion:… Read more »