Description: In a global push, the carmaker will open its third plant in China and introduce four new vehicles before 2012. Source: CNNMoney – video report  Date: 9/25/2009 Keys: International business, management, marketing, strategic planning Link: http://money.cnn.com/video/markets/2009/09/25/mkts_asia_ford_china_u3x.cnnmoney/ Questions for discussion: Why do you think Ford is building new plants in China? Explain your thinking…. Read more »
Posts Tagged: strategic planning
Xerox: A smooth CEO transition
Description: Outgoing chief Anne Mulcahy and incoming head Ursula Burns discuss their historic CEO handoff. Source: CNNMoney – video report  Date: 9/16/2009 Keys: Management, HR, strategic planning Link: http://money.cnn.com/video/fortune/2009/09/16/f_mpw_xerox_transition.fortune/ Questions for discussion: Summarize the similarities and differences you can observe about these two CEOs. Do you find it strange that their educational backgrounds are… Read more »
Gap’s denim revamp
The chain’s new line of jeans is designed to compete with $200-a-pair designer models but costs a lot less. Source: CNNMoney.com Date: 8/13/2009 Keys: Marketing, pricing, product development, consumer behavior, strategic planning Link: http://money.cnn.com/2009/08/13/news/companies/gap_denim_jeans.fortune/index.htm Questions for discussion: Do you think that the new jeans will revive sales at The Gap? Explain your thinking. How can… Read more »
Should Starbucks ban laptops?
In my local Starbucks, there’s a bald man who wears the same pristine white Prince tennis shoes every day. He is always perched on a stool, his PC open in front of him, typing away with the middle finger of each hand. He has one of those Bluetooth thingies in his ear and he’s often… Read more »
