Big Tuna Finds a Scapegoat: Millennials

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Description: Why are we suddenly talking about canned tuna and millennials? The Wall Street Journal reported on Sunday that overall consumption of the packaged fish has declined by more than 40 percent in the United States over the last three decades, according to the Department of Agriculture. Source: NYTimes.com Date: Dec 04, 2018 Link: https://www.nytimes.com/2018/12/03/business/canned-tuna-millennials.html Questions… Read more »

This uncommon design shop is the anti-Amazon

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Description: After a three-year hiatus, the husband-wife duo behind Kiosk, the revered concept store, return with a new collection–just in time for the holidays. Source: FastCompany.com Date: Dec 04, 2018 Link: https://www.fastcompany.com/90274173/kiosk-the-cult-status-design-store-is-back Questions for discussion: Is this really such a unique business model? Do you think it can find a large enough market in order… Read more »

Podcast | The Charm of Social Stories

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Description:  In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing? Source: eMarketer.com – podcast Date: Dec 04, 2018 Link: https://www.emarketer.com/content/podcast-the-charm-of-social-stories?ecid=NL1001… Read more »

Whatever Apple’s Tim Cook decides to do with video ‘could explode’: Discovery CEO

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Description:  Discovery CEO David Zaslav told CNBC that Apple’s video streaming service “could explode” when it launches next year, because CEO Tim Cook and video head Eddy Cue have the connections they need: subscribers. Source: CNBC.com – video report Date: Nov 23, 2018 Link: https://www.cnbc.com/2018/11/28/tim-cooks-plans-for-apple-video-could-explode-discovery-ceo.html Questions for discussion: What distinguishes the Discovery business model from scripted television?… Read more »

How to create a compelling video for your brand

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Description: Mike Pritchett, CEO of Shootsta, says don’t spend too much money on it. Keep it simple, straightforward, easy and authentic. Source: Entrepreneur.com – video report Date: Nov 28, 2018 Link: https://www.youtube.com/watch?v=5EMq53-W6jM&feature=youtu.be Questions for discussion: What does Mike Pritchett say about video production techniques? How would you rate this video in terms of the advice… Read more »

How Dollar Shave Club Approaches Podcasting

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Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in. Source: eMarketer.com Date: Nov 27, 2018 Link: https://www.emarketer.com/content/how-dollar-shave-club-approaches-podcasting?ecid=NL1001 Questions for discussion: What does the research data say about the growth in podcasting? Why do you think this medium is growing in popularity?… Read more »

SPOS #646 – Healthier Networking With Karen Wickre

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Description: It’s a pretty amazing life. Karen Wickrehas been involved in the communications space for a very long time. She’s based in Silicon Valley, sits on many boards and has even been written about quite a few times (check out Chip Conley‘s latest book, Wisdom @ Work for more about her abilities to be an executive whisperer and EQ… Read more »

Robots in the field: farms embracing autonomous technology

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Description:  Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside. Source: Finance.Yahoo.com Date: Nov 25, 2018 Link: https://ca.finance.yahoo.com/news/robots-field-farms-embracing-autonomous-124224230.html Questions for discussion: How is technology changing agriculture? How is offering a robotic service… Read more »

China Chopstick Debacle Puts Dolce & Gabbana’s Future at Stake

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Description: Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly. Source: Bloomberg.com – video report Date: Nov 23, 2018 Link: https://www.bloomberg.com/news/articles/2018-11-23/china-chopstick-debacle-puts-dolce-gabbana-s-future-at-stake Questions for discussion: Summarize the issues facing management. What are the lessons to be learned by managers of international… Read more »

$9 million and a lifetime of bragging rights are on the line for Tiger Woods and Phil Mickelson

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Description:  It’s golf, but not as we know it. Friday sees two of the game’s greats go head to head, with no trophy or major title to be won. Source: CNBC.com – video report Date: Nov 23, 2018 Link: https://www.cnbc.com/2018/11/23/9-million-and-a-lifetime-of-bragging-rights-on-the-line-for-tiger-woods-and-phil-mickelson.html Questions for discussion: Do you think this format will succeed? Explain why. Would it succeed… Read more »