Description: American Apparel is returning to the physical realm. The iconic Los Angeles-based brand is preparing to open a flagship store in its home city later this year, its first foray back into brick-and-mortar shops after all its locations closed following a bankruptcy process. Source: Bloomberg.com Date: May 03, 2018 Link: https://www.bloomberg.com/news/articles/2018-05-03/american-apparel-is-venturing-back-into-brick-and-mortar-stores Questions for discussion:… Read more »

Description: The growth of the US digital video advertising industry is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period. Source: eMarketer.com Date: Feb 23, 2018 Link: https://www.emarketer.com/content/digital-video-industry-continues-to-grow-in-size-and-complexity Questions for discussion: Summarize the data and what it means for decision-makers? Why do you… Read more »

Description: And it could do it while eliminating herbicides, replenishing topsoil, and reducing carbon consumption. If all goes to plan. Source: Bloomberg.com Date: Jan 11, 2018 Link: https://www.bloomberg.com/news/features/2018-01-11/this-army-of-ai-robots-will-feed-the-world Questions for discussion: What does the article say about the future uses of technology? How will these predictions affect business and workers?

Description: In the latest episode of “Behind the Numbers,” eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers. Source: eMarketer.com Date: Jan 19, 2018 Link: https://www.emarketer.com/content/who-owns-the-online-experience-a-discussion-of-net-neutrality Questions for discussion: What are the arguments surrounding net neutrality? What is your opinion on the issue? Explain?

Description: Not knowing coworkers means coordination breaks down, information gaps develop, customers get a disjointed experience, and culture doesn’t get a chance to grow Source: FinancialPost.com Date: Jan 11, 2018 Link: http://business.financialpost.com/entrepreneur/0109-biz-rh-ryan-fpe Questions for discussion: What sort of benefits have derived from this program? Why do you suppose this program has been successful? What sort… Read more »

Description: Technology and globalization are leading to more and faster disruption than ever. To stay ahead, smart companies are turning to design to better connect with customers and find their competitive advantage. Here, we feature 25 companies from—Apple to Zalando—in a range of industries that are getting design right. Source: Fortune.com Date: Dec 22, 2017… Read more »

Description: What we see on the horizon in the new year Source: eMarketer.com Date: Dec 27, 2017 Link: https://www.emarketer.com/content/six-digital-video-trends-for-2018?ecid=NL1001 Questions for discussion: What are the major changes predicted in this article? Which do you think presents the most challenge to managers of existing firms? What opportunities exist for new competitors?

Description: ..the majority of publishers are working to expand their users’ data profiles by augmenting their own information with third-party data. In fact, 85% of publishers said they used at least one third-party data provider. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/content/publishers-turn-to-outside-data?ecid=NL1009 Questions for discussion: How is data being collected and used by mobile… Read more »

Description: A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones. Source: eMarketer.com Date: Nov 28, 2017 Link: https://www.emarketer.com/content/b23d8933-4f9b-4850-a9cd-71d3005c6f23?ecid=NL1009 Questions for discussion: What does the report suggest about the efficacy of mobile adversiting? How would you explain the data? What advice would you… Read more »