Amazon.com wants to be your new executive assistant at work.

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Description: Now Hiring? Amazon Says Its Voice Aide Alexa Is Ready For the Office Source: Fortune.com – video report Date: Nov 30, 2017 Link: http://fortune.com/2017/11/30/amazon-voice-aide-alexa-is-ready-for-the-office/ Questions for discussion: How can Amazon serve as an executive assistant? Do you think this is the next big thing in technology for productivity in the workplace?

Your Favorite Radio Hits May Go Silent

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Description: Songwriters threaten to withhold their music if stations don’t give them a bigger share of revenue. Source: Bloomberg.com Date: Nov 22, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-22/your-favorite-radio-hits-may-go-silent Questions for discussion: Explain how the music industry pays royalties to artists. Do you think the artists can reasonably demand more from distributors? Is this a zero-sum game?

Obsessed Much? Mobile Addiction Is Real

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Description: According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day. Source: eMarketer.com Date: Nov 16, 2017 Link: https://www.emarketer.com/Article/Obsessed-Much-Mobile-Addiction-Real/1016759?ecid=NL1001 Questions for discussion: What does the report say about consumer attitude toward smartphone devices? How should managers of businesses that make use… Read more »

When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?)

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Description: More characters and more words mean more clicks Source: eMarketer.com Date: Nov 03, 2017 Link: https://www.emarketer.com/Article/Comes-Branded-Content-Headlines-Longer-Better-Sure-See-What-There/1016708?ecid=NL1001 Questions for discussion: Why do you think consumers’ responses varies with the length of the headlines? What content do you think should be embedded in the headline to further improve chances of the CTR?

The Cost of Acquiring a Mobile App User

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Description: Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoffanalyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via… Read more »

Spoiler Alert: Millennials Prefer Digital for All Communications

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Description: A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. Source: eMarketer.com Date: Oct 27, 2017 Link: https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Prefer-Digital-All-Communications/1016677?ecid=NL1001 Questions for discussion: What does the survey say? How should manufacturers of devices and software developers use the results of this survey for the… Read more »

Mobile App Users Warm to Rewarded Video, Playable Ads

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Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »

Why Consumers Continue to Shift Away from Pay TV

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Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »

Walmart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup

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Description: Seeking an edge against Amazon, the retail giant is pushing a service that delivers your order to your car. Customers never have to step inside the store. Source: NYTimes.com Date: Oct 05, 2017 Link: https://www.nytimes.com/2017/10/05/business/walmart-grocery-pickup.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What are the risks to Walmart following this delivery service? Do you think it creates any… Read more »

Trivago Turns to AI as Travelers Increasingly Book Directly

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Description: tripl purchase follows aggressive advertising moves in Europe Source: eMarketer.com Date: Sep 28, 2017 Link: https://www.emarketer.com/Article/Trivago-Turns-AI-Travelers-Increasingly-Book-Directly/1016540 Questions for discussion: How is the online travel business changing? How are businesses like Trivago responding? What other ideas could be applied to the challenges facing the industry?