Description: Traditional media channels fare less well Source: eMarketer.com Date: Sep 20, 2017 Link: https://www.emarketer.com/Article/Small-Businesses-Crowd-Facebook-Twitter-Marketing/1016499 Questions for discussion: How are small businesses using social media? What are the reasons for this strategic use of marketing funds?
Posts Tagged: Using Technology to Manage Information (p390)
Apple’s Real Advantage Is What’s Inside the New iPhones and Watch
Description: When Apple Inc. unveiled a trio of new iPhones, an Apple Watch and TV set-top box on Tuesday, much was made of the products’ elegance, new features and luxury-level prices. But perhaps the more important story is what’s under the hood: semiconductor technology that could keep Apple ahead of rivals and force people with older phones to… Read more »
Listen In: How Might Apple’s Newest Products Shift Consumer Behavior?
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, lead forecaster Martin Utreras discusses Apple’s newly announced suite of products, including the revamped Apple Watch. Which of the product launches have the most potential for disrupting consumer habits and attitudes? Source: eMarketer.com Date: Sep 13, 2017 Link: https://www.emarketer.com/Article/Listen-In-How-Might-Apples-Newest-Products-Shift-Consumer-Behavior/1016468 Questions for discussion: Summarize the… Read more »
Stop selling: The hard truth of social media marketing
Description: Every organization needs a social presence, right? Yet, because a significant number of SME owners struggle to glean quantifiable results — or sales — from their social media efforts, it must be asked if it is really worth the effort for them. Source: FinancialPost.com Date: Feb 21, 2017 Link: http://www.financialpost.com/m/wp/entrepreneur/blog.html?b=business.financialpost.com/entrepreneur/stop-selling-the-hard-truth-of-social-media-marketing Questions for discussion: What… Read more »
Download Code: Why I wish For Honor was free to play (but get why it isn’t)
Description: Daniel Kaszor explains the relationship between game costs and player bases and why players who don’t pay a dime for a game can still be good for a developer Source: FinancialPost.com Date: Feb 14, 2017 Link: http://business.financialpost.com/fp-tech-desk/post-arcade/for-honor-free-to-play-not-today?__lsa=e4f5-f69a Questions for discussion: Describe the business model in this industry. What value is there to developers if… Read more »
Pepsi knocks out Diet Coke as second most popular soda in US
Description: Data from Beverage Insider shows more Americans are buying Pepsi than its diet competitor. Source: Fortune – video report Date: March 27, 2015 Link: http://for.tn/1GxnEtE Questions for discussion: What is happening in the beverage market? Why are consumers changing their behaviors? What would you advise the beverage companies to do?
