The Class That Built Apps, and Fortunes

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  ALL right, class, here’s your homework assignment: Devise an app. Get people to use it. Repeat. That was the task for some Stanford students in the fall of 2007, in what became known here as the “FacebookClass.” No one expected what happened next. The students ended up getting millions of users for free apps… Read more »

Can RIM win back investors after missteps?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Research In Motion Ltd. lost much of its remaining support on Wall Street Friday after the company took down its estimates for the May quarter, leaving some to wonder whether the wireless-device maker can win back support from investors who have been burned by the stock this year. Source: Marketwatch.com Date: 04/29/2011 Link: http://www.marketwatch.com/story/can-rim-win-back-investors-after-missteps-2011-04-29… Read more »

Why Amazon’s cloud Titanic went down

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Amazon Web Services is the Titanic of cloud hosting, designed with backups to the backups’ backups that prevent hosted websites and applications from failing. Source: CNNMoney.com Date: 04/22/2011 Link: http://money.cnn.com/2011/04/22/technology/amazon_ec2_cloud_outage/index.htm Questions for discussion: Explain the design of cloud computing? Why would this appeal to both users and service providers? What do you think the… Read more »

NOLA’s green renaissance

Posted by & filed under Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Five years after Katrina destroyed the city, New Orleans is rebuilt and flowering into a ‘green’ hub of the South.  Source:  CNNMoney.com – video report Date: 03/17/2011 Link:   http://money.cnn.com/video/smallbusiness/2011/03/17/sbiz_green_new_orleans.cnnmoney/ Questions for discussion:  Summarize the green energy renewal effort in New Orleans. How can this serve as a model for other communities? Do you think… Read more »

General Mills Nears $1.1 Billion Deal to Buy Half of Yoplait

Posted by & filed under Part 6 Managing Financial Resources.

Description:  The owners of Yoplait, the French yogurt maker, said Friday that they were in exclusive negotiations with the company’s longtime American partner, General Mills, to sell just over a 50 percent stake for about 800 million euros ($1.1 billion). Source: NYTimes.com   Date: 03/18/2011 Link: http://dealbook.nytimes.com/2011/03/18/general-mills-set-to-buy-yoplait-stake-for-1-1-billion/?ref=business Questions for discussion:  Do you think that General… Read more »

BullHorn: SXSW: Who’ll be the best?

Posted by & filed under Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Foursquare and Gowalla were big hits last year at the technology conference in Austin, Texas. Are they takeover targets now? Source:  CNNMoney.com – video report Date: 03/10/2011 Link:   http://money.cnn.com/video/markets/2011/03/10/mkts_bh_sxsw_bsft_fnsr.cnnmoney/ Questions for discussion:  Summarize the analysis presented about each company. Do you think any one of these companies has an advantage in the developing technologies… Read more »

Apple Said in Talks to Sell ITunes Buyers Unlimited Downloads for Devices

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Apple Inc. (AAPL) is in talks with record companies to give iTunes music buyers easier access to their songs on multiple devices, three people with knowledge of the plans said. Source: Bloomberg.com Date: 03/04/2011 Link: http://www.bloomberg.com/news/2011-03-04/apple-said-to-negotiate-unlimited-downloads-of-music-purchases.html Questions for discussion:  How important do you think this issue is to music customers? What are the various… Read more »

The Secret to Advertising on YouTube

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Since its introduction as little more than a simple and inexpensive way to share videos on the Internet, YouTube has risen to the level of nearly universal name recognition. More important, however, is the increasing use of YouTube for much more than merely sharing videos but rather as a highly effective tool for online… Read more »