Online Video-Ad Startups Rivaling Google Seen Near IPOs

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Adap.tv Inc. on course for initial public offerings this year. Source: Bloomberg.com Date: May 07, 2013 Link: http://www.bloomberg.com/news/2013-05-07/online-video-ad-startups-seen-near-ipos-challenging-google-tech.html Questions for Discussions: Do you think these IPOs are good investments? How… Read more »

Bangladesh tragedy pressures retailers

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Description: After a building collapse in Bangladesh killed over 400 workers, retailers are under pressure to improve overseas manufacturing standards. Source:  CNNMoney.com – video report Date: May 03, 2013 Link: http://money.cnn.com/video/news/2013/05/03/n-retail-in-bangledesh.cnnmoney/ Questions for Discussions: Who is responsible for assuring proper working conditions of foreign workers? Should the industries involveD set up standards for monitoring working… Read more »

Will J.C. Penney?s Mea Culpa Commercial Work?

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Description: J.C. Penney is apologizing. The department-store chain is airing a television commercial this week — in time for Mother?s Day — that says it made mistakes and asks former customers to come back. Sheila Dharmarajan reports on Bloomberg Television’s “Street Smart.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: May 01, 2013 Link: http://bloom.bg/18r07pK#ooid=Q5dHNiYjoKPwaG_yDqZH9Gf9YJWLCd5x… Read more »

Tablets Grab Nearly Half of Mobile RTB Share Worldwide

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Description: In-app gets more than nine in 10 mobile RTB ad views Source: eMarketer.com Date: May 06, 2013 Link: http://www.emarketer.com/Article/Tablets-Grab-Nearly-Half-of-Mobile-RTB-Share-Worldwide/1009860#2IsoUu3vWKqa2J5q.99 Questions for Discussions: Summarize the highlights in this report. What is the message for advertisers and retailers?

Best Buy turns the tables on ‘showrooming’

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Description:  Investors are cheered by deal to feature Samsung in-store shops Source:  Marketwatch.com Date: Apr 04, 2013 Link:  http://www.marketwatch.com/story/best-buy-turns-the-tables-on-showrooming-2013-04-04?siteid=nwtwk Questions for Discussions: How has Best Buy responded to the challenges related to e-commerce? How has this response changed the traditional channels of distribution? Do you think this strategy will succeed?

Provocateur Comes Into View After Cyberattack

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Description:  Sven Olaf Kamphuis calls himself the “minister of telecommunications and foreign affairs for the Republic of CyberBunker.” Others see him as the Prince of Spam. Source:  NYTimes.com Date: Mar 29, 2013 Link:  http://www.nytimes.com/2013/03/30/business/global/after-cyberattack-sven-olaf-kamphuis-is-at-heart-of-investigation.html?ref=business&_r=0 Questions for Discussions: Describe the issues related to the cyber-conflicts between parties in this report? How does it resemble a conflict… Read more »

Food Trucks Are Stale. Line Up for Food Scooters

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Food trucks helped make street vending a $1.5 billion industry in the U.S. last year, according to research firm IBISWorld. Plenty of aspiring entrepreneurs are salivating. But getting a full-service food truck rolling can cost upwards of $100,000, says Howard Leonhardt, who recently launched a venture to sell food trikes and scooters for a… Read more »

Apple iWatch Seen as ‘$6B Opportunity’

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Description: Bloomberg Industries Anand Srinivasan reports on possible product developments at Apple. He speaks on Bloomberg Television’s “Money Moves.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 05, 2013 Link: http://bloom.bg/13AKpu9 Questions for Discussions: What is the primary selling feature of iWatch that gives Apple competitive advantage? What do you think the key software development… Read more »

Why Redfin, Zillow, and Trulia Haven’t Killed Off Real Estate Brokers

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Description: Over the last decade, the Internet has seeped into that bedrock of the U.S. economy: the housing market. A group of growing and mostly profitable websites have sprung up to help guide consumers through what in many cases will be the largest and most nerve-wracking transaction of their lives. Four sites—Redfin and Zillow (Z),… Read more »

Is the Daily Deals Business Model a Dud?

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Description: Lerer Ventures’ Eric Hippeau discusses the ouster of Groupon CEO Andrew Mason with Deirdre Bolton on Bloomberg Television’s “Money Moves.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 01, 2013 Link: http://bloom.bg/XfvzFM#ooid=RhbmxyOTomASPPAFWyusRDsGacaBx_Au Questions for Discussions: What does this report say about the relationship between the CEO and the Board of Directors? Is Groupon… Read more »