For Some Drivers, an Electric Motorcycle Could Be the Best of Both Worlds

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Zipping around on a motorcycle can be fun, but being in a downpour or an accident on one is not. Driving a car is safer and more comfortable, but traffic and parking can be annoying. What if you got rid of the bad parts of both? Source: NYTimes.com Date: Oct 10, 2012 Link:  http://www.nytimes.com/2012/10/11/technology/start-ups/for-some-drivers-electric-motorcycle-could-be-the-best-of-both-worlds.html?ref=business… Read more »

3D printing buttons, jewelry and shoes

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: 3D printers are becoming more powerful and more mainstream, with a retail store opening up to sell them. Source: CNNMoney.com – video report Date: Oct 03, 2012 Link: http://money.cnn.com/video/technology/innovation/2012/10/03/3d-printing-buttons-jewelry-shoes.cnnmoney/ Questions for Discussions: Why do you think this technology would be appealing to customers? What consumer and small business applications do you think this technology… Read more »

Beware: Recruiters are Watching You Online

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: Employers in Asia are increasingly using social media to screen job candidates. Martin Cerullo of Alexander Mann Solutions explains why people should think twice before posting content on their Facebook, Linkedin and Twitter accounts. Source: Marketwatch.com – video report Date: Oct 05, 2012 Link: http://on.wsj.com/RFwTOG Questions for Discussions: Summarize the issues related to the… Read more »

Glut of Solar Panels Poses a New Threat to China

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  China in recent years established global dominance in renewable energy, its solar panel and wind turbine factories forcing many foreign rivals out of business and its policy makers hailed by environmentalists around the world as visionaries. Source: NYTimes.com Date: Oct 04, 2012 Link:  http://www.nytimes.com/2012/10/05/business/global/glut-of-solar-panels-is-a-new-test-for-china.html?_r=2&ref=business& Questions for Discussions: What happened to China’s solar panel industry?… Read more »

Consumer Electronics Purchase Path Upended

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Many consumer electronics retailers and manufacturers are struggling. A new eMarketer report, “Consumer Electronics: The Path to Purchase, Reinvented,” finds that their traditional products face significant disruption from the ascent of smartphones and tablets, both of which provide a number of the functions that several different older devices once did. Source:  eMarketer.com Date: Oct… Read more »

A High-End Brand Tries a Different Sales Channel

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Last week, we published a case study about Eve Pearl, an Emmy-winning TV makeup artist who founded a cosmetics company by the same name. In June 2011, with online sales and traffic at her three-year-old Manhattan boutique slower than desired, Ms. Pearl, 46, listened hard when ShopNBC, the nation’s third-largest 24-hour home shopping network,… Read more »

The farmers market goes digital

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Mobile apps can shorten the food chain, skipping grocery stores and connecting farmers directly to consumers. Source: CNNMoney.com – video report Date: Sep 27, 2012 Link: http://money.cnn.com/video/technology/2012/09/27/n-farmigo-digital-farmers-market.cnnmoney/ Questions for Discussions: Which marketing functions are being provided by the Internet system that is connecting farmers directly with consumers? How is this system more socially responsible?… Read more »

Marketers Watching Google+ for SEM Impact

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site. Source:  eMarketer.com Date: Sep 27, 2012 Link:  http://www.emarketer.com/Article.aspx?R=1009381&ecid=a6506033675d47f881651943c21c5ed4#tFJKY77s4DQt1J7R.99 Questions for Discussions: Describe the decision-making criteria marketers use to select social media. Why is Google+… Read more »

Medicare Bills Rise as Records Turn Electronic

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  When the federal government began providing billions of dollars in incentives to push hospitals and physicians to use electronic medical and billing records, the goal was not only to improve efficiency and patient safety, but also to reduce health care costs. Source: NYTimes.com Date: Sep 21, 2012 Link:  http://www.nytimes.com/2012/09/22/business/medicare-billing-rises-at-hospitals-with-electronic-records.html?_r=1&hp Questions for Discussions: What are… Read more »

Ancestry.com’s Genealogical Juggernaut

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  In July, Ancestry.com (ACOM) announced that it had uncovered evidence that links President Barack Obama, through his white Kansan mother, to one of the earliest known slaves in North America. Obama’s also related to Brad Pitt. The genealogical website says they’re ninth cousins. Warren Buffett is family, too. He’s Obama’s seventh cousin, three times… Read more »