Description: Digital wallet adoption is increasing in the US, but some common tasks such as making a payment or receiving money are actually becoming less common among users of such services, per September 2015 data. Source: eMarketer.com Date: Nov 20, 2015 Link: http://www.emarketer.com/Article/Fewer-Digital-Wallet-Users-Making-Payments/1013256?ecid=NL1003#sthash.KBYafyJY.dpuf Questions for discussion: Summarize the research presented in this article. What do… Read more »
Posts Tagged: Using Technology to Manage Information
Negative Customer Experiences Affect Online Conversion Rates
Description: Brand reputations are also at risk Source: eMarketer.com Date: Nov 6, 2015 Link: http://www.emarketer.com/Article/Negative-Customer-Experiences-Affect-Online-Conversion-Rates/1013203#sthash.TMu8WHC2.dpuf Questions for discussion: What does the report say about negative customer experiences online? What other consequences do you think are related to negative experiences? How can online marketers mitigate these experiences?
Marketers More Optimistic About Data-Driven Revenues
Description: Marketers expand focus on customer acquisition, retention Source: eMarketer.com Date: Oct 30, 2015 Link: http://www.emarketer.com/Article/Marketers-More-Optimistic-About-Data-Driven-Revenues/1013170?ecid=NL1003#sthash.yneBAcDr.dpuf Questions for discussion: What does the report say about managerial response to data-driven marketing? Why do you think this growth is taking place?
Will Amazon.com Inc crush Etsy.com with new ‘Handmade at Amazon’ category?
Description: Retailers from booksellers to grocery stores have quaked in fear at the prospect of losing market share to Amazon.com Inc., and now the Seattle-based Internet behemoth has set its sights on the web category dominated by Etsy.com, a marketplace for artisanal and handmade goods. Source: NationalPost.com Date: Oct 08, 2015 Link: http://business.financialpost.com/news/retail-marketing/will-amazon-com-inc-crush-etsy-com-with-new-handmade-at-amazon-category Questions for… Read more »
The ‘Yelp for people’ app has everyone freaked out
Description: Many think friend-rating app Peeple is a really bad idea Source: MarketWatch.com Date: Oct 01, 2015 Link: http://www.marketwatch.com/story/friend-rating-app-peeple-has-everyone-freaked-out-2015-10-01 Questions for discussion: With the recent controversies surrounding existing social media companies in mind, what are some of the special managerial concerns related to such an app? Do you think the concept will appeal to the… Read more »
Michelle Phan: From YouTube star to entrepreneur
Description: Ipsy.com, co-founded by Phan, is a beauty subscription service that ships more than 1.3 million bags of cosmetic samples to customers each month. Source: Fortune.com – video report Date: August 14, 2015 Link: http://for.tn/1IRsvDU Questions for Discussions: Describe the business model and how Phan became aware of the opportunity? How is Phan a typical… Read more »
A World Without Work
Description: For centuries, experts have predicted that machines would make workers obsolete. That moment may finally be arriving. Could that be a good thing? Source: TheAtlantic.com Date: July/August Issue, 2015 Link: http://www.theatlantic.com/magazine/archive/2015/07/world-without-work/395294/ Questions for discussion: What does the article say about the changes taking place in the workplace? Do you agree with the predictions? What… Read more »
Disagreement Persists Over Viewability Definition
Description: Advertisers want more pixels in-view for desktop display ads, more seconds for video Source: eMarketer.com Date: June 10, 2015 Link: http://www.emarketer.com/Article/Disagreement-Persists-Over-Viewability-Definition/1012586?ecid=NL1003 Questions for discussion: What does this report say about the direction of online advertising? What do you think “viewability” really means in this discussion? How would you define it for the industry?
Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
Description: Building buyer personas can be tricky — you need a delicate balance between quantitative and qualitative data to get something that’s accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful — and which could steer your marketing astray. Source:… Read more »
How Google’s ‘Mobilegeddon’ could hurt small businesses
Description: Starting Tuesday, sites that aren’t optimized for mobile devices could see a drop in their Google search ratings. Source: Fortune.com – video report Date: April 21, 2015 Link: http://for.tn/1QfJPbT Questions for Discussions: What is the problem facing small businesses? How should they respond?
